Digital Marketer Apprenticeship

Found in: Talent UK C2 - 2 weeks ago

StokeonTrent, United Kingdom Creative Alliance Full time

Description:

Digital Marketing is an in-demand skill for many organisations. This Apprenticeship will launch your career into this dynamic area of work and you'll learn to create, implement, and analyse successful digital marketing campaigns.

 Main asks of job:

Updating social media , Facebook, Instagram, LinkedIn, with posts to advertise new or existing business streams and recruitment needs. Creating campaigns and digital marketing strategies. Working with internal and external website support to maintain and constantly update and improve the company’s 3 websites. Expanding and developing the brand to ensure that it is relevant across the websites Help upload and create content to support SEO

Person specification:

High level of time keeping Ability to work well with others and alone to ensure deadlines are met Enthusiastic and committed Keen to learn and develop skills, and willingness to embrace change Ability to think independently and work within a team Punctual and Reliable

Requirements:

You need to have achieved Level C/4 or higher in English and Maths GCSE (or equivalent) to be accepted onto this apprenticeship.

Preferably: 

Excellent IT skills including knowledge of Microsoft Office

Skills required:

IT skills, Attention to detail, Team working, Communication skills,

Training to be provided:

You will be completing the Level 3 Multi-channel Marketer Apprenticeship

(;Formally Digital Marketer Level 3. As of Dec 2023, Digital Marketer has been updated to Multi-Channel Marketer. This new standard expands on the curriculum and provides learning on all aspects of marketing instead of solely focusing on digital marketing.)

As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.

Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:

Creating your Portfolio

Marketing Principles & Theory

Branding Theory and Effective Communication

Understanding your Audience & Customer Journey

Research Methodologies and Competitor Analysis

Understanding Business Vision and Objectives

Budget Management – Understanding ROI

Marketing Campaign Planning and Scheduling

Marketing Plan Implementation

Content Creation:Planning and Development

Content Creation:Tools (Practical)

Copywriting – Persuasive writing techniques

Quality, Standards and Legislation

SEO: Introduction

CMS/WordPress & Cornerstone Content

Metrics & Analytics: Measurement tools

Reports & Optimisation: Google Analytics

For the Multi-Channel Marketer apprenticeship, there is an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include: 

• Producing a written Report
• Portfolio of evidence based work
• Presentation and Q&A
• Professional Discussion based on Portfolio

For a full overview of the Multi-channel Marketer standard visit 

Personal Qualities:

Not Applicable

Things to consider:

Future prospects:

Full-time employment upon completion of the Apprenticeship

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