Marketing and Social Media Assistant

4 weeks ago

StokeonTrent, United Kingdom Creative Alliance Full time

Description:

Dobson Fine Jewellery Ltd is a family owned business that specialises with jewellery, watches and trading.

Antiques has been in the family for decades, our team travel up and down the Country in search of rare and exciting antique jewellery. Every piece on our site has been hand selected based on it's quality, condition and history. They are looking for a marketing apprentice to join their growing team.

As a Multi-Channel Marketer Apprentice, you help with planning, creating, and implementing, impactful marketing campaigns.

The job will have a key focus on the jewellery and watches and the retail of jewellery/watches in store and via social media and website etc.

Multi-Channel Marketers will sit within a specific company/ agency, marketing deliverables & advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business.

As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.

As well as a range of administrative support where required.

Day to day admin tasks to support the daily running of the office. Answering calls and directing to the relevant staff. Responding to customer enquiries via telephone and email. Supporting the team within the department. To carry out any other duties and responsibilities within his/her capabilities as reasonably directed by the line manager.

Requirements:

Maths and English GCSE or Equivalent – Grade C/4 and above.

Skills required:

Communication skills, Attention to detail, Customer care skills, Organisation skills, Team working, IT skills,

Training to be provided:

You will be completing the Level 3 Multi-channel Marketer Apprenticeship

(;Formally Digital Marketer Level 3. As of Dec 2023, Digital Marketer has been updated to Multi-Channel Marketer. This new standard expands on the curriculum and provides learning on all aspects of marketing instead of solely focusing on digital marketing.)

As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.

Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:

Creating your Portfolio

Marketing Principles & Theory

Branding Theory and Effective Communication

Understanding your Audience & Customer Journey

Research Methodologies and Competitor Analysis

Understanding Business Vision and Objectives

Budget Management – Understanding ROI

Marketing Campaign Planning and Scheduling

Marketing Plan Implementation

Content Creation:Planning and Development

Content Creation:Tools (Practical)

Copywriting – Persuasive writing techniques

Quality, Standards and Legislation

SEO: Introduction

CMS/WordPress & Cornerstone Content

Metrics & Analytics: Measurement tools

Reports & Optimisation: Google Analytics

For the Multi-Channel Marketer apprenticeship, there is an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include: 

• Producing a written Report
• Portfolio of evidence based work
• Presentation and Q&A
• Professional Discussion based on Portfolio

For a full overview of the Multi-channel Marketer standard visit 

Personal Qualities:

Not Applicable

Things to consider:

Day to day admin tasks to support the daily running of the office.
Answering calls and directing to the relevant staff.
Responding to customer enquiries via telephone and email.
Supporting the team within the department.

Future prospects:

Completion of the apprenticeship could lead to a permanent position for the right person.

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