Business Development Senior Manager
3 weeks ago
Job description
Role - Business Development Senior Manager
Grade - B
Service line - Markets
Service area - KPE
Location - Birmingham
Overview
This is an enormously exciting opportunity for a sales professional to represent KPMG across the Private Enterprise market in Birmingham. Privately owned businesses – including start-ups, private equity backed, owner-managed, family-owned and AIM listed – represent some of the most dynamic and impactful enterprises in the UK market. In this role you will be facing into that market on behalf of the firm, understanding businesses’ challenges and strategies, convening client contacts with KPMG professionals, and bringing a creative and entrepreneurial mindset to join the dots within our firm in order to deliver solutions of real value.
Markets information
KPMG in the midlands generates c£150m of fees across the public and private sectors. The KPE market is dominated by the two established sectors of industrial manufacturing and consumer / retail, but the nature of the region is changing with growing TMT and business services sectors. Key clients include JLR, Aston Martin and Rolls Royce, through to Paul Smith, AYBL and Poundland.
We operate across audit, tax & legal, and advisory and have a joined up approach to winning in the market across our capabilities.
Role and Responsibilities
Our BD Managers engage on a daily basis with clients from pre-revenue start-up to multi-billion pound businesses. The team meets with contacts across the C-Suite and below to understand client focus areas, introduce KPMG’s expertise and ultimately generate new revenue for the firm. It is a dynamic, varied, challenging and fulfilling role.
You will play a crucial role in helping to drive the Private Enterprise business and will be part of a dynamic team with strong internal networks and support. Your role will be to define and manage a diverse portfolio of targets across Markets to drive opportunities and revenue for the firm. You will develop your own network and relationships at the clients, understand their issues and, from that, develop solutions and drive revenue.
Key internal stakeholders will be the Office Senior Partners, Client Lead Partners and Markets Partners, and colleagues across all of KPMG’s capabilities.
Client relationships
Dedicate 70-80% of time ‘in the market’ with clients, identifying and gathering information on new client issues and opportunities, and introducing KPMG expertise accordingly Lead the targeting of clients where KPMG has no existing relationship Deepen and broaden relationships at existing accounts to drive service line penetration Co-ordinate client relationship events and deliver return on investment through deepened relationships and increased opportunities Identify and build relationships with regional influencers: raising your profile with key businesses and multipliers, including sector specialists, lawyers, banks, etc
Sales excellence
Work with Office Senior Partners to create and execution on a focused targeting plan to develop relationships and optimise revenues Understand KPMG’s approach to managing the sales pipeline and converting opportunities Work with capability teams to develop effective, compelling propositions to meet clients’ needs Deploy rigorous sales processes, pricing, contracting and negotiation to support conversion Lead on account strategies, planning processes, client service meetings, client service reviews etc and ensure actions are completed Ensure CRM and pipeline management systems are kept up to date Support and champion initiatives to engage clients, upskill colleagues and drive sales opportunities Manage tenders and the pitch process, providing challenge and support. Ensure that our client knowledge is represented and inject the client perspective to develop clear USPs
Knowledge/communication/coaching
Coach teams in sales/proposal best practice Share knowledge of sales and relationship management by seeking informal opportunities to coach and mentor colleagues at all levels Support Sales Activation Weeks and other knowledge sharing initiatives in the firm. Share best practice, market intelligence and understanding of ‘hot topics’ and how to broach them Understand the wider offerings of the firm and broader sector / client trends, issues and needs, as relevant across your portfolio Provide sales forecasts by involving all functions that can add value to the account, including regular meetings with all functions involved with, or targeting the account.
Measures of success
Net sales by client / office revenue growth Pipeline and client meeting volumes New relationships and strengthened relationships Feedback from clients, partners and colleagues Performance relative to the BDM ‘gold standard’ behaviours Wider contribution to the regional sales effort#LI-AC1
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