Solution Marketing Manager.

1 month ago

Cwmbran, United Kingdom Nagra DTV Full time

Stimulating. Motivating. Challenging.

Nagravision, a division of the Kudelski Group, is the world leader in the creation and delivery of state-of-the-art technologies to secure the revenues of content owners and service providers for digital television and interactive applications across all network types. Nagra's solutions enable consumers to access content seamlessly over any device through a compelling viewing experience.


Location: Cwmbran, United Kingdom

Mission

Stimulating. Motivating. Challenging.

NAGRA, the digital TV division of the Kudelski Group provides security and multiscreen user experience solutions for the monetization of digital media. The company offers content providers and DTV operators worldwide secure, open, integrated platforms and applications over broadcast, broadband and mobile platforms, enabling compelling and personalized viewing experiences.

Mission

Joining an existing team of solution marketing professionals within a wider products, partners and marketing organisation, your mission will be to drive solution marketing activities for several NAGRA product lines. This role requires strong business acumen and an understanding of the dynamic video service provider market alongside a comprehension of how underlying technical and business challenges affect the market at a local, regional and global level.

The Solution Marketing Manager is a key interface position between sales, marketing and product management teams worldwide. The role is responsible for developing product and solution positioning that differentiates NAGRA in the video service provider market.

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Responsibilities

Act as the key contact for Solutions Marketing for assigned products and solutions. Own, lead and manage solution marketing initiatives: Work with product managers to identify market opportunity before creating value propositions for each product line. At each major product increment re-evaluate to ensure the value proposition is optimised for the product/ solution’s target markets. Working with field marketing and product management, lead the creation of a set of solution briefs that will facilitate the creation of product collateral such as pitch-decks, explainers, videos etc. to ensure that the product is well represented in the target segment and region. Assist in the definition of go-to-market (GTM) strategies to position NAGRA’s products correctly in each segment and region Undertake appropriate levels of market research and competitive analysis – which may include sales insights, surveys and focus groups with customers / prospects to understand customer pain points, total addressable market and pricing/channel strategies. Work with a cross-functional team across the business, collaborate to bring new and differentiated solutions to market and contribute to the ongoing product strategy. Contribute to the definition of NAGRA thought-leadership initiatives that are designed to resonate with customers, prospective customers, industry partners and other relevant bodies. Work cross-functionally across the Kudelski Group with other solution marketing teams to anticipate issues, align priorities and develop coherent and impactful output that balances business needs versus team constraints, and champion innovation-driven customer value.

Requirements / Profile

PERSON PROFILE

A self-driven, and highly motivated product/ solution marketing professional familiar with the digital TV/ video industry, who can engage with a broad range of roles at varying levels across the organisation. Driven by a passion to create game-changing marketing strategies around technology solutions and services, you are someone who likes to drive change and be part of a highly dynamic team adapting to the demands of today’s video industry.

EXPERIENCE & BACKGROUND

5 years experience in an international, multi-cultural business environment Excellent marketing execution and business analysis skills with strong capabilities in effectively positioning and promoting products and services Excellent communication and presentation skills that truly engage audiences Successful track record of product/ solution marketing and/or product development with exposure to commercial and business management Ability to translate complex concepts and technologies into business-oriented value propositions Experience of working with product managers, field marketing managers and sales enablement teams in day-to-day activities with experience of knowledge transfer or training/ coaching across the organisation Proven evidence of successfully working in matrix and management-by-influence organisations Experience of working in technical B2B organisations or in roles that have daily interaction with technical concepts.

Reference: 14351
Publication Date: 06-03-2024

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