Comms and Engagement Manager

3 weeks ago

Derby, United Kingdom General Practice Task Force (GPTF) Ltd Full time

Job summary

This exciting new role provides anopportunity to work across two organisations which are committed to theadvancement and development of general practice in Derby and Derbyshire. Working as part of a small team, the rolewill build on the existing communication and engagement mechanisms both acrossgeneral practice and into the wider health and care system.

We are seeking a dynamic and experienced Communications professional to join our team. The successful candidate will be responsible for developing and implementing comprehensive communication and engagement strategies to enhance both organisations reputations, engage stakeholders, and support the achievement of our strategic goals.

We are looking for an exceptional person, who is dynamic, creative, ambitious and team-orientated, with proven experience working in fast-paced organisations. As well as evidence of high-level strategic thinking, you will be comfortable driving day-to-day work. A broad skill set encompassing engagement, communication, media, marketing, events is a must, together with a sharp focus on an understanding of the primary care landscape along with the ability to work collaboratively with diverse teams.

The is a joint role working across DDLMC and GPPB hosted by the DDLMC.

Main duties of the job

Key responsibilities ofthe role:

Workwith the respective Executive Team and Board to develop, implement strategiccommunication and engagement plans aligned with the organisations objectives.

Developand implement a highly effective engagement approach that ensures the voice ofgeneral practices is understood and influences organisational and systemplanning and delivery.

Overseethe process and contribute to establishing and maintaining strong relationshipswith key stakeholders, including general practices, Primary Care Networks, thewider Derbyshire Integrated Care System, The Hub+, local media, communityleaders and patients.

Createand empower the organisations to develop engaging content for variouscommunication channels, including media releases, newsletters, social media,and the organisations websites.

Monitor,measure, analyse and report on communications and engagement activities andperformance against objectives. Monitor and analyse media coverage, publicopinion, LMC and BMA networks, and healthcare trends to inform communicationstrategies.

About us

Derby and Derbyshire LMC represent andsupport general practices across Derby and Derbyshire, to ensure that general practiceis properly valued, and their skills properly utilised. We have a key role to playin supporting the provision of primary care and have a unique position ofinfluence within the NHS. With over one hundred years of corporate knowledge,we are very experienced in a providing a wide range of support across all GPpractice issues.

Derby and Derbyshire GPPB were createdto provide a single, appropriately representative and learned Derbyshire GPvoice into the Integrated Care System (ICS) at all required strategic, operationaland workstream levels. It provides a collaborative voice for developing thefuture of general practice provision within the Derbyshire health and caresystem and seeks to maximise the opportunities to lead general practice to improvepatient outcomes and reduce health inequalities.

Job description

Job responsibilities

- Work with the respective Executive Team and Board to develop, implement strategic communication and engagement plans aligned with the organisations objectives.

- Develop and implement a highly effective engagement approach that ensures the voice of general practices is understood and influences organisational and system planning and delivery.

- Oversee the process and contribute to establishing and maintaining strong relationships with key stakeholders, including general practices, Primary Care Networks, the wider Derbyshire Integrated Care System, The Hub+, local media, community leaders and patients.

- Create and empower the organisations to develop engaging content for various communication channels, including media releases, newsletters, social media, and the organisations websites.

- Monitor, measure, analyse and report on communications and engagement activities and performance against objectives. Monitor and analyse media coverage, public opinion, LMC and BMA networks, and healthcare trends to inform communication strategies.

- Coordinate media interactions, interviews and wider influence campaigns.

Collaborate with internal teams to ensure consistent messaging and representation of the two organisations.

Manage crisis communication strategies and respond to issues promptly and effectively.

Oversee the organisation and execution of head of events to promote awareness and engagement in line with organisations objectives.

Maximise the use of technology to ensure our approach to communication and engagement is more interactive and engaging.

Perform other duties as required, working across DDLMC and GPPB providing support where required.

Person Specification

Experience

Essential

- Educated to degree level or equivalent level of experience in specialised area. - Proven experience in establishing and implementing strategic communication and engagement processes preferably in the healthcare sector. - Strong written and verbal communication skills with the ability to tailor messages for different audiences. - Experience of developing and implementing effective stakeholder management approaches. - Excellent organisational and project management skills. - Proven track ability to work collaboratively in a team and independently. - Proficient in using communication tools and platforms. - Highly competent in the use of technology (Microsoft packages, video conferencing, etc.) - Ability to interpret and summarise complex information. - Ability to lead negotiation and resolution on difficult situations relating to the job description. - Ability to make decisions when there are a number of courses of action. - Ability to identify risk and solve problems before they arise. - Ability to prioritise and work under own initiative. - Knowledge of the principles of and legal duties for communications and engagement in NHS service change

Desirable

- Experience in media relations, crisis communication. - Ideally a familiarity with the local healthcare landscape and an understanding of the work of LMCs, the BMA and Integrated Care Boards. - Experience of working with senior staff within a complex environment. - Ideally awareness of national policy issues.

Qualifications

Essential

- Educated to degree level or equivalent level of experience in specialised area. - Proven experience in establishing and implementing strategic communication and engagement processes preferably in the healthcare sector. - Strong written and verbal communication skills with the ability to tailor messages for different audiences. - Experience of developing and implementing effective stakeholder management approaches. - Excellent organisational and project management skills. - Proven track ability to work collaboratively in a team and independently. - Proficient in using communication tools and platforms. - Highly competent in the use of technology (Microsoft packages, video conferencing, etc.) - Ability to interpret and summarise complex information. - Ability to lead negotiation and resolution on difficult situations relating to the job description. - Ability to make decisions when there are a number of courses of action. - Ability to identify risk and solve problems before they arise. - Ability to prioritise and work under own initiative. - Knowledge of the principles of and legal duties for communications and engagement in NHS service change

Desirable

-Experience in media relations, crisis communication. -Ideally a familiarity with the local healthcare landscape and an understanding of the work of LMCs, the BMA and Integrated Care Boards. -Experience of working with senior staff within a complex environment. -Ideally awareness of national policy issues.

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