Head of Community

About us:

As a leading membership organization and a landmark producer of conferences, digital content, and award schemes for the financial services sector, Shard Financial Media is expanding across the UK and Europe.

We are currently seeking a Head of Community to join our team. This pivotal role will lead our content and community team, overseeing both digital and face-to-face content. The ideal candidate will ensure we consistently address and solve the challenges faced by our communities, driving engagement and fostering meaningful connections.

Our expert teams are known for delivering exceptional content while collaborating closely with clients and communities. We pride ourselves on being an innovative media company where talented individuals thrive, and discerning customers choose to partner with us.

Scope of Responsibility

• Content Strategy: Develops and oversees the overall content strategy across various platforms to ensure alignment with the company's goals and audience needs.
• Community Management: Engages with and grows the community of readers, viewers, or users, fostering interaction and loyalty.
• Cross-Platform Coordination: Manages content distribution across multiple channels, including social media, websites, newsletters, and integrates conference and event content.

Focus Areas

• Audience Engagement: Focuses on building and maintaining a strong relationship with the audience, with a focus on the Index Groups.
• Content Creation and Curation: Ensures high-quality, relevant content is created and curated to meet the needs of the community.
• Community Building: Develops strategies to grow and engage the community, including organising mini events (such as roundtables, Networking from Home etc.), moderating discussions, and responding to audience feedback.
• Agenda Building and Research: Develops content agendas based on thorough research and aligns them with audience interests and organisational goals.

Responsibilities

• Content Calendar: Plans and manages the content calendar, ensuring timely and consistent content delivery.
• Analytics and Feedback: Uses data and audience feedback to adjust content strategies and improve engagement.
• Collaboration: Works closely with marketing, membership and other departments to ensure cohesive content and community strategies.
• Data-Driven Decision Making: Utilises data analytics to drive content decisions and measure outcomes, ensuring strategies are effective and goals are met.
• Agenda Building and Research: Conducts research to inform content agendas, ensuring they are relevant, timely, and aligned with audience interests and organisational goals.

Cross-Platform Coordination

• Content Distribution: Ensures content is distributed effectively across various platforms, including marketing, websites, and newsletters.
• Platform-Specific Strategies: Develops tailored content strategies for each platform to maximise engagement and reach which aligns with the event milestones.
• Conference and Event Integration: Coordinates content related to conferences and events, including live coverage, speaker highlights, session recaps, and post-event analysis to align with the content milestones.
• Unified Messaging: Ensures a consistent and cohesive message across all platforms and touchpoints.
• Conference Contribution: Leads and manages content to support conference work, aligning content with conference themes and objectives.

Building Agendas and Researching Agendas

• Research: Conducts thorough research (digital and in-person) to understand audience interests, industry trends, and competitive landscapes.
• Agenda Development: Creates detailed content agendas that guide the creation and curation of content, ensuring it meets the needs and interests of the community.
• Stakeholder Input: Incorporates input from key stakeholders to ensure content agendas align with broader business objectives.
• Review and Adaptation: Regularly reviews and adapts content agendas based on data insights and feedback to keep them relevant and impactful.
• Speaker Management: Source and secure speakers for all events ensuring we are utilising our Premium Members and Index Groups as a priority. Manage and curate onboarding process delivering a high-quality speaker experience.

Data-Driven Outcomes

• Data Collection: Collects and analyses data from various sources, including audience analytics, engagement metrics, and feedback.
• Outcome Measurement: Measures the effectiveness of content strategies and community initiatives using data-driven metrics.
• Continuous Improvement: Uses data insights to continuously refine and improve content and community strategies.
• Reporting: Provides regular reports on key metrics and outcomes, informing stakeholders of progress and areas for improvement.

Commercial Integration

• Revenue-Generating Content: Creates and manages content that drives revenue, including sponsored content and premium membership.
• Strategic Partnerships: Establishes and nurtures partnerships with brands, sponsors, and influencers to drive commercial success through collaborative content and events.
• Business Development: Identifies and develops new business opportunities through content, such as innovative monetisation strategies and new revenue streams.
• New Event Scoping: Utilises data to identify opportunities for new events and revenue growth areas through content, analysing audience interests and market trends.
• Revenue Growth: Leverages data to develop strategies that drive revenue growth, such as new content formats, partnership opportunities, and monetisation strategies.
• Lead Generation: Develops data-driven, lead-generative content, such as whitepapers, case studies, and benchmarking reports, to attract and engage potential clients and partners.
• Sales Team Integration: Works with sales teams to create collaborative content that supports sales initiatives, enhances sponsored conference sessions, and drives revenue.

Budget Contribution

• Budget Planning: Contributes to the development and management of the company budget, ensuring resources are allocated effectively to meet strategic goals.
• Resource Allocation: Ensures efficient use of resources across all content and community initiatives.

Compliance and Policies

• CPD Management: Leads the relationship with CPD, allocating points by brand and ensuring compliance with CPD requirements.
• Editorial Policies: Sets and enforces editorial policies to maintain consistency, quality, and accuracy in all content.
• Legal Compliance: Ensures all content complies with legal and ethical standards, including copyright laws and defamation guidelines.

Innovation and Creativity

• Innovative Content Formats: Develops and experiments with new content formats and interactive elements to engage the audience in fresh and exciting ways.
• Creative Campaigns: Initiates creative content campaigns that resonate with the community and drive engagement across platforms.
• Trendsetting: Identifies and leverages emerging trends and technologies to keep content strategies ahead of the curve.

Community-Driven Initiatives

• User-Generated Content: Encourages and integrates user-generated content to enhance community involvement and authenticity.
• Feedback Loops: Establishes and maintains feedback loops with the community to continually adapt and improve content offerings.
• Ambassador Programmes: Develops and manages ambassador programmes to empower and engage influential community members.

Personalised Content Experiences

• Segmentation: Uses data to create personalised content experiences tailored to different audience segments.
• Interactive Content: Develops interactive content experiences, such as quizzes, polls, and live Q&A sessions, to deepen audience engagement.
• Community Events: Organises virtual and in-person community events to foster deeper connections and engagement.

Marketing Collaboration

• Content Marketing Plans: Works with marketing teams to build comprehensive content marketing plans that align with business goals and conference agenda timelines.
• Lead Generation: Develops data-driven and lead-generative content, including benchmarking reports and whitepapers, to attract and engage potential clients.
• Collaborative Content: Partners with sales teams to create collaborative content that supports sales initiatives and enhances the attractiveness of sponsored conference sessions.
• Conference Promotion: Works with marketing to develop and execute promotional plans for conferences based on agenda timelines, ensuring maximum audience engagement and attendance.