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Freelance Conversion Rate Optimisation Specialist

2 months ago

London, UK, United Kingdom Salt Full time

I’m looking to expand my pool of Freelance Conversion Rate Optimisation Specialists to work with an exciting mix of agencies and brands.


As a CRO Specialist, you’ll be responsible for driving growth by improving the conversion rates of digital assets, utilizing data-driven insights and A/B testing methodologies to optimise user journeys, enhance user experience, and ultimately increase conversion rates across websites and digital campaigns.


As a Freelance CRO Specialist, you will:

  • Conduct thorough analysis of user behavior using web analytics tools, and generate and interpret reports on conversion rates, user engagement, and other key performance indicators
  • Design, implement, and manage A/B tests and multivariate experiments to improve conversion rates
  • Develop hypotheses for testing based on data analysis and user feedback, and monitor and analyse test results, providing actionable insights and recommendations
  • Collaborate with the design and development teams to enhance website usability and performance
  • Develop and refine user personas, journey maps, and conversion funnels
  • Ensure website and landing pages are optimised for speed, accessibility, and mobile-friendliness


You will need:

  • Strong experience in conversion rate optimisation, with a proven track record of successful CRO projects and A/B testing
  • Strong analytical skills, and proficiency in web analytics tools (for example, Google Analytics, Adobe Analytics)
  • Experience with a range of A/B testing tools, including Optimizely, VWO, Google Optimise, etc
  • Ideally experience with HTML, CSS, and JavaScript