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Digital Marketing Specialist

2 months ago

London, UK, United Kingdom Forward Role Recruitment Full time

Role: Digital Marketing Specialist

Location: Remote with travel to London once-twice per month

Salary: Up to 40k


Do you have 1-2 years experience within digital marketing and looking to take the next step in your career? Are you passionate about contributing to a business' success?


Then I may just have the ideal role for you.


My client is on a mission to revolutionise accounts receivables to help businesses get paid for their work


The marketing team needs a Digital Marketer to support the business’ growth toward revenue goals. The successful Digital Marketing Executive will be a self-starter and continually seek ways to improve the brand’s digital presence and brand awareness in a cost-effective way.

The Digital Marketing Executive will have the ability to manage multiple campaigns and deadlines simultaneously and thrives on seeing results and growth.


In this role you will be responsible for the growth of their social media channels, website traffic, website conversions, PPC advertising and more.


Reporting to the Head of Marketing, this Executive will own the business’ digital marketing to ensure the business is generating a growing number of website visitors, social media followers and engagements, and website conversions from qualified leads every month.


Responsibilities include:


PPC

  • Set up and optimise monthly PPC advertising campaigns including on Linkedin, Google ads, Google display ads, and Bing/Microsoft.
  • Investigate and test new PPC channels to maximise ROI
  • Keep informed about PPC trends, new platforms and best practices to apply them to the digital advertising strategy


SEO and website optimization

  • Own the company’s website. Your tasks will include testing and optimising website pages and call to actions to maximise conversions, identifying and fixing website issues such as broken links, ensuring updates such as new features, awards, and events are added to the website.
  • Optimize the company’s use of keywords and SEO best practices.
  • Produce SEO content articles to improve search visibility of the website.
  • Liaise with the SEO agency to agree monthly priorities and optimizations needed
  • Keep informed about SEO trends, techniques and best practices to apply them to the digital marketing strategy


Social media

  • Optimize use of social media to improve brand awareness.
  • Set and manage a yearly content calendar for social media on the company’s accounts.
  • Set goals for social media including monthly followers and engagements. Report on, monitor and optimize social media results.
  • Ensure updates and news are shared consistently across the brand’s social media platforms.
  • Regularly promote the company’s content, articles, and news such as new starters, award wins, and feature releases.
  • Monitor and respond to replies and engagements on social media.


Metrics and reporting

  • Report on PPC advertising campaigns and suggest approaches to optimize them.
  • Report on website performance including overall traffic, organic traffic, and conversions and suggest approaches to optimize them in weekly marketing metrics meetings with the Head of Marketing.


About you:.

You are passionate about helping businesses succeed.

You take initiative and enjoy proactively solving problems.

Your verbal and written communication skills are second-to-none.

You have exceptional organisational skills.

You are kind and empathetic.


Asset, but not a dealbreaker:

You have experience working with Hubspot’s CRM.

You have PPC experience with advertising platforms: Linkedin ads, GoogleAds, Google Display network, Microsoft Bing ads, Outbrain.

You’ve worked in a startup / high growth environment.

Charismatic, driven and results-driven.