Freelance Marketing Automation Manager

2 weeks ago


London, UK, United Kingdom Broster Buchanan Full time

FREELANCE CRM MARKETING MANAGER


An exciting London based business is looking for a FREELANCE CRM MARKETING MANAGER to lead on their digital marketing on a 3-6 month contract. You will have B2B marketing experience including CRM management, marketing automation and digital advertising.

The focus will be on lead generation, nurturing and conversation

This is a 2-3 day per week contract with one day based in Farringdon, London.


Daily rate: £200-£300pd


Main Duties and Overall Responsibilities:


  • Email Marketing / Marketing Automation / CRM:
  • Develop and implement automated marketing workflows that nurture leads and drive conversions
  • Help to maintain a clean client database including data uploads, cleansing, and GDPR compliance
  • Work alongside sales team to create sequences to attract new leads
  • Analyse and report on the performance of email campaigns, client interactions, and lead conversion
  • Website Management:
  • Create website process updates and overall responsibility for website maintenance and consistency working with the agency
  • Monitor and report on website performance metrics, ensuring continuous improvement in user experience, SEO and lead generation
  • Campaign Execution:
  • Support creation of campaign materials, including emails, landing pages, direct mail, and social media content
  • Collaborate with the rest of marketing team on content distribution and ensure alignment with overall marketing goals
  • Scoreapp:
  • Support creation of digital surveys using scoreapp as part of reports and campaigns
  • Digital Advertising:
  • Manage PPC, LinkedIn ads, and retargeting campaigns to drive traffic and leads, adjusting strategies as needed to achieve KPIs
  • Social Media:
  • Support the promotion of marketing campaigns across social media channels
  • Monitor social media performance and provide insights to the team
  • Provide weekly update on planned social content
  • Reporting and Analytics:
  • Develop reports and dashboards that track key marketing metrics across all channels
  • Provide actionable insights to the marketing team and client partnerships and consulting teams on campaign performance

Professional Requirements:

  • BA/BS degree in Marketing, Digital Marketing, or related field.
  • Strong understanding of digital marketing principles and experience in executing multi-channel campaigns
  • Excellent project management skills
  • Ability to work in a fast-paced environment and deliver to aggressive deadlines
  • Self-starter mindset
  • Good communicator
  • Strong writing skills for social, digital communications
  • Analytical mindset with experience in reporting and optimising digital campaigns

Technical Requirements:

  • Expert knowledge of marketing automation software (specifically, HubSpot) and CMS systems (WordPress)
  • Proficient in CRM systems and database management, specifically HubSpot
  • Expert experience with digital advertising platforms (Google Ads, LinkedIn)
  • Intermediate to expert knowledge of analytics tools (Google Analytics, HubSpot)
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) a plus



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