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Brand Marketing Manager
4 weeks ago
Agora Talent are excited to be partnered with a leading sportswear brand to recruit for a Brand Marketing Manager on an interim basis for maternity cover.
Reporting to the Head of Marketing your role will be to ensure a consistent and creative brand output of the business across all digital touch points. You will ensure all key stakeholders are engaged and you will create engaging brand content that is aligned with the company's vision and values.
Ideal Candidate: Experienced in brand marketing content for digital channels, previous experience in retail, previous experience in an Ecommerce business, and previous experience working with a product.
What you will be doing:
Brand Strategy (40%):
- Own and deliver an aligned marketing calendar for activities throughout the year and oversee the execution of subsequent campaign content across platforms.
- Product campaign performance wrap up reports.
- Own homepage content, layout and testing plan.
- Act as guardian of brand, tone of voice, content and creative across all of company's marketing platforms.
- Keep up to speed with relevant brand stories and trends that support strategies and aid the brand to reach new audiences.
- Work closely with the e-commerce team, buying team and marketing team to ensure that all marketing activity is consistent and supportive of the business goals and key results.
Creative Asset Management (40%):
- Work closely with the buying and marketing teams to sign off on product nominations for lead campaigns and photoshoots.
- Own the production, art direction and delivery of both ecommerce and editorial photoshoots, which includes owning shoot budgets, timelines and schedules, selecting models, briefing and directing our freelance creative team (photo/videographers, HMUA, stylist), delivering catering and props, sample returns and selecting the final campaign shots.
- Brief and manage the freelance graphic designer to create assets for homepage updates and marketing assets.
- Work with third party brands to source own brand campaign assets that are relevant to our buys.
Trade Marketing (20%):
- Manage relationships with external brands, negotiating and booking marketing deals that contribute to business income.
- Weave trade marketing deals into marketing planning calendars
About You:
- Excellent communicator and collaborator.
- Creative and trend-savvy.
- Data-driven decision-maker.
- Strong organizational skills.
- 4+ years in brand & creative marketing.
- Experienced in managing creative teams and writing briefs.
- Skilled in creating campaign proposals.
- Proven experience in marketing projects/budgets.
- Proficient in using data and KPIs to guide strategy.
- Passion for sports/fitness or fashion is a plus.
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