Head of Marketing

4 weeks ago

Chorley UK, Lancashire, United Kingdom FI Real Estate Management Ltd Full time

FI Real Estate Management is seeking a skilled Head of Marketing to lead the core areas of the marketing department. The right candidate will be able to lead with confidence the areas of digital marketing, web-based content, offline and online media marketing, social media marketing direct marketing and events to drive growth and revenue across all divisions within the group.

The role is based at our Head office in Chorley but requires the successful candidate to travel to sites across the Country on occasion.


Why choose Acepark Group?

Do you want to join one of the UK’S most established names in commercial property and asset management? Then look no further…


With decades of experience in the industry, Acepark Group is growing from strength to strength and has a real presence in the commercial and industrial property market. People are in the heart of everything we do and we understand that our talented workforce is at the core of our achievements. We are looking for ambitious and hardworking individuals who are seeking a rewarding career.


To anyone who joins us we provide opportunities to develop and the benefit of being trained and supported by an experienced team.

With a vast portfolio of commercial and industrial real estate spanning over 15 million sq ft and an additional 4.5 million sq ft in the pipeline, we’re constantly growing and are actively seeking driven individuals to join our team.


Your day-to-day duties will include:

  • Conception and development of marketing plans and strategies, events and promotional programmes to drive interest and sales.
  • Overall responsibility to deliver all marketing communications requirements for the business within the required quality, time and budget parameters
  • Focusing on growing audiences and the uptake for products and services.
  • Reviewing and reporting on all areas of the marketing strategies and its implementation.
  • Managing creative agencies and retainer partners.
  • Collaborating with senior team members across all departments to uncover insights and create innovative marketing and branding strategies.
  • Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI).
  • Conducting strategic marketing analysis that will help guide marketing messages.
  • Overseeing social media planning and execution in line with marketing strategy.
  • Consistently identifying new or expanded revenue opportunities and strategizing the implementation of plans.
  • Working to continuously ensure the company marketing goals are communicated across the entire organisation and improving the company’s marketing outreach efforts.
  • Ensuring that all current marketing and copyright regulations comply with accepted professional standards, policies, procedures, and legislation e.g. GDPR
  • Promoting and embedding strong and inspirational leadership to the entire team by demonstrating the company’s values and championing the leadership behaviour framework.
  • Efficiently managing annual marketing budgets.
  • Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team.
  • Establishes, develops and reviews appropriate performance metrics to ensure continuous improvement and effectiveness of the marketing team
  • Working knowledge of search engine optimisation (SEO), lead generation and affiliate marketing practices, techniques, and outcome expectations.
  • Experience in leading your teams’ day-to-day duties and responsibilities, as well as project managing larger ad hoc projects.
  • The ability to develop strong relationships with cross departmental team members to enable collaboration, advice sharing, and directional leadership where required.
  • Excellent understanding of Commercial Real Estate regulations, professional standards, policies, procedures, and legislation.
  • The ability to use software packages competently, including Office 365 (Excel, Word, PowerPoint), and ideally experience with Google Business Tools, including Analytics and HubSpot.


Qualifications, Licences & Certifications:

  • A bachelor's degree in Marketing, Psychology, Communications, Advertising, or a Business Management related subject.
  • Minimum 8 years’ experience in a marketing role.
  • Minimum 5 years’ experience in a management role.
  • Minimum 5 years’ experience in commercial real estate.
  • Fluent level of both spoken and written English.


Advantageous but not required:

  • A Chartered Institute of Marketing (CIM) professional diploma
  • Or a qualification from the Institute of Data and Marketing


Able to demonstrate:

  • Strategic thinking and problem-solving abilities.
  • Superior interpersonal and organisational skills.
  • Confidence to use initiative.
  • Attention to detail
  • A positive and approachable manner.
  • Good time management skills and the ability to prioritise.
  • Excellent communication and presentation skills.
  • Adaptability to change.
  • Willingness to embrace new ideas and processes.
  • Interest in developing your own skills and knowledge.
  • The ability to be challenged on your advice and to accept criticism.
  • Able to make quick but rational decisions when working under pressure.


Benefits

· Competitive salary

· Car Allowance

· Pension

· Private Health Insurance

· Company performance related bonus

· On-site Parking


This role is based in Chorley, Lancashire so ability to commute to the location is essential. If you feel that this role is the right opportunity for you please click 'Apply' and send us your up-to-date CV.

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