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Event Marketing Manager

2 months ago

London, UK, United Kingdom Professional Triathletes Organisation Full time

Who we are:

The Professional Triathletes Organisation (PTO) is a new rights holder that was formed 4 years ago and is co-owned by the professional athletes themselves. Our mission is simple: ‘To celebrate and elevate the sport of triathlon on a global stage’.


This year, we launched the T100 Triathlon World Tour, which is currently underway. The series features 40 of the world's highest ranked athletes competing across seven races. So far, the tour has included stops in Miami, Singapore, San Francisco, and London, with the remaining events to take place in Ibiza, and Lake Las Vegas, before finishing with a Grand Final in Dubai, where the women’s and men’s World Champion will be crowned. Each event weekend will feature the globally broadcasted professional race, as well as a number of mass participation

races/events.


This is a unique opportunity to join a start-up that has attracted experience, talent and leadership from a wide variety of industries such as UFC, Uber, Meta, ATP, Sail GP and F1. You will have the freedom to truly be at the forefront of creativity in a growing sport.

The PTO maintains a positive and productive workplace by fostering a culture of communication, collaboration, inclusivity and providing opportunities for professional development and growth. We are now looking for an Events Marketing Manager to support us in this mission as we continue to grow.


The role:

As the Events Marketing Manager, you will be responsible for leading our event marketing efforts, with a strong focus on age group sales for the mass participation element of a number of PTO events across the world. You will be expected to lead our events marketing for the events that you manage (x2-x4 events).


You will leverage various marketing channels, including CRM, paid social and search, community outreach, grassroots marketing and content - to drive engagement and revenue growth within our target demographics.


Your role will play a pivotal part in shaping our brand and continuing to boost the profile of the PTO worldwide. You should be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving in a fast-paced environment with tight deadlines and changing needs.


The role reports to the Marketing Director and will require work from our office in London Canary Wharf and also may include international travel to some T100 events.

Job requirements


Responsibilities:

  • Drive the demand, growth and engagement for PTO Events with a primary focus on age group registration, merchandise and spectator attendance.
  • Develop and execute marketing strategies tailored to age group sales and mass participation.
  • Lead and oversee the end-to-end event registration process, from planning to execution and follow-up.
  • Ensure the registration system and user flows are user-friendly, efficient, and meet the needs of event participants.
  • Plan, implement, and optimise paid social media and search advertising campaigns in coordination with external marketing agencies to reach target audiences (Two Circles).
  • Manage relationships and collaborate with sponsors, travel partners, regional and national governing bodies, plus Local Organising Committees (LOCs) and vendors to maximise event exposure, reach and success.
  • Develop engaging and persuasive event marketing content, including promotional materials, press releases, email campaigns, organic social media, paid social & search, as well as website updates.
  • Lead on relationships with 3rd party marketing channels and partners – e.g., influencers, athletes, event listing websites, travel partners and in-region experts.
  • Create and execute retention strategies to keep event participants and spectators engaged year-round.
  • Engage with and create compelling narratives for our age group athletes via best-in-class participant communication on email and social media.
  • Monitor and analyse marketing campaign performance, track key performance indicators, and adjust strategies as needed for continuous improvements.


Profile:

  • Proven experience as a Marketing Manager or similar role, preferably within sports events marketing, ticketing, or a high-growth business.
  • Experience of relationship building and management, ensuring effective use of digital community outreach.
  • Strong knowledge of event marketing strategies and tactics, including digital marketing, sports marketing content creation, and social media advertising.
  • Strong understanding of content management systems and social media tools / platforms.
  • Ability to think strategically and evaluate data driven performance based on predetermined KPIs.
  • Experience working with Email Service Platform’s, such as Dot Digital, MailChimp, a plus. Some design experience using Adobe Creative Suite and knowledge of basic HTML and Content Management Systems such as WordPress is preferred.


Individual Strengths:

  • Creative thinker with a passion for events.
  • Strong analytical and data-driven mindset.
  • Excellent project management and organisational skills.
  • Originality and problem-solving come naturally.
  • Comfortable leading campaigns from concept to delivery.
  • Up-to-date with industry trends and emerging technologies.
  • Exceptional written and verbal communication skills.
  • You’re comfortable working in a fast-paced, startup environment as part of a small team.
  • Genuinely passionate about event marketing and helping to build an impactful brand of the future.
  • Looking for a role that offers autonomy and responsibility from the outset.


Benefits:

  • The opportunity to change the sport of triathlon and build something you can be really proud of.
  • Flat working environment and a get-sh*t-done company culture.
  • 25 days holiday + Christmas break.
  • 5% Matched Pension (Full Base Pension Scheme).
  • Private health insurance.
  • Flexible working structure.
  • Cycle to work scheme.
  • Enhanced parental leave.
  • Company share option scheme to drive ownership ability and allow financial participation in company success.
  • Free snacks, drinks, gym classes, open water swim credits and more.


Inclusive Employer:

Here at PTO we are committed to fostering a diverse and inclusive work environment. We believe that diversity of thought, background, and experience, enhances creativity, innovation, and a more dynamic working environment that delivers better results.


We’re an equal opportunities employer and positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, religion, or belief. We are committed to providing a workplace free from discrimination and fostering an inclusive culture where all employees are respected and valued.


If you’re worried you don’t quite hit all the requirements mentioned above, don’t let that hold you back from submitting your application Unique backgrounds, experiences, and perspectives are essential for our ability to innovate and grow, so if you think you’d be a great fit then we’d love to hear from you.