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Regional Sales Manager

2 months ago

Glasgow Scotland, Scotland, United Kingdom Macfarlane Packaging Full time

Regional Sales Manager

Location: Scotland/Central Belt Region

Package: Basic salary up to £55,000 (dependent on experience), plus significant bonus/OTE potential, company car/allowance & flexible benefits package, including hybrid working, up to 27 days holiday (Plus additional annual leave purchasing scheme)

Sector: Packaging Distribution



Protecting what matters, together

We’re dedicated to protecting what matters most - our people, our customers, our communities and the environment. At Macfarlane Packaging, our commitment to customer satisfaction, sustainability and continual improvement creates a highly collaborative, supportive and friendly workplace where you can unpack a career that grows.


With history stretching back over 75 years, we offer stability whilst always striving for continual growth. Our fast-paced, results-driven approach will challenge and often stretch you, but it will also give you opportunities for personal and professional development. Every colleague has the chance to directly influence our success, leading to real job satisfaction and achievement, at all stages of your career.


We provide competitive pay and personalised incentives, alongside adaptable benefits to make your rewards package go further. And Additionally, the way we work prioritises work-life balance and flexibility, empowering our colleagues to manage what is most important to them. Our business values commitment, diligence, teamwork, adaptability and a thirst for learning… so if this sounds like you, come and join us to help drive change that enables businesses to plan for a better future.


The Regional Sales Manager Role

Reporting to the Regional Business Manager, this hands-on external sales team management position focuses on driving high-performance levels across the region. You will be responsible for coaching, goal setting, and developing the sales team in alignment with our strategic objectives and company sales processes, whilst playing an active role in helping manage and develop key accounts. Your role is ultimately designed to expand our customer base and drive regional sales growth.


Regional Sales Manager Core Responsibilities

  • Manage a portfolio of agreed Key accounts, ensuring their sales and GP are maximized according to specific account plans
  • Attending senior sales management meetings to contribute to company strategy and propose innovative ideas
  • Collaborate with senior leadership to shape and develop culture, values, and a coherent vision
  • Work with senior management to execute a strategy for sustainable growth in your region
  • Take the lead in coordinating customer tenders to achieve the best proposition for customers
  • Oversee the development of individual sales plans and the implementation of new sales initiatives, strategies, and programs
  • Conduct monthly sales meetings and individual performance reviews with the sales team
  • Manage, motivate, and mentor field-based sales teams, advocating for Macfarlane's sales processes and customer value propositions
  • Provide performance coaching, including regular 1-1s, meetings, shadowing (field accompaniment activities), and ad hoc support for team members as needed for their development
  • Lead recruitment campaigns for your region as required
  • Ensure the sales team is fully trained and embraces the use of all sales tools to differentiate our value proposition with customers
  • Establish strategic relationships with key suppliers to stay updated on the latest products and innovations


Do you have the right profile?

We welcome applications from experienced external/field-based sales team managers with a background in managing key customers and a B2B field-based sales team. You should possess strong leadership skills, the ability to drive performance, motivate teams, and provide people-centric management. Prior experience in delivering coaching, mentoring, and setting/monitoring KPIs is essential. Confidence in setting, forecasting, and monitoring sales budgets, high organizational skills, and adaptability to dynamic sales environments are crucial. While packaging sector experience is always advantageous, it is not mandatory as full training on our products/solutions and market can be provided. Please note a valid driving license is however essential, and applicants will ideally reside within the Scottish Central Belt region itself.


We encourage applications from individuals of all backgrounds, irrespective of age, gender, disability, race, nationality, ethnicity, gender identity, religion, or sexual orientation. If you require specific support or adjustments during the recruitment process, please contact our recruitment team directly.


Our Benefits

We offer a competitive starting salary along with various bonus and incentive schemes. Our flexible employee benefits include: -


  • 25 days annual leave (rising to 27 days with service) plus all public/bank holidays
  • Contributory pension scheme
  • Geographical salary weighting available at specific locations
  • Range of company cars or cash allowance (including electric) for qualifying roles
  • Employee assistance program for well-being and issue advice
  • Extensive training/development and potential progression opportunities
  • Employee discount scheme (discounts on major retail/leisure brands)
  • Annual paid Volunteering Day
  • Health/Dental Cover options for qualifying roles
  • Enhanced HR policies for employee rights and entitlements.
  • Long service awards (5-40 years)
  • Charitable giving options with charity partnerships
  • Financial support with eye-tests/purchasing glasses (DSE users only)
  • O2 Mobile discount scheme (up to 25% off)


Your Future with Us

At Macfarlane Group, you can shape your own future and set your own ambitions. We promote internal promotion and mobility, offering tailored career plans, structured training, and development pathways. We collaborate with recognized bodies such as the Institute of Leadership & Management (ILM) & the Institute of Sales Professionals (ISP). There are no limits to your journey within Macfarlane Group.


How to Apply/Next Steps

We will be reviewing applications in the coming weeks and then seeking to engage with any shortlisted individuals for preliminary video interviews. To apply, click 'apply' and ensure your CV is up-to-date and relevant. We acknowledge all applications and typically notify shortlisted applicants within a week or two. If you haven't heard from us within 2-3 weeks, please assume your application was unsuccessful.



NO RECRUITMENT AGENCIES PLEASE