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Communications and Marketing Manager
2 months ago
Job Purpose:
6-months fixed contract - Part time - £20,000
To communicate information and promote the organisation to the borough residents, businesses, councillors, employees, and the media.
Main Duties and Responsibilities:
- Work on communications and marketing projects, aimed at supporting local residents and businesses, with a focus on town centre development.
- Relaunch the “Rediscover the Borough” campaign and microsite to promote visits to the borough’s high streets and local centres.
- Research and write content for internal and external publications, website, and intranet, ensuring compliance with UKSPF outputs and outcomes.
- Initiate, plan, manage, and evaluate targeted marketing campaigns to increase awareness and promote a positive image of relevant services and activities.
- Write and produce press releases to promote relevant services and events.
- Actively maintain communication channels, including social media and email newsletters, to ensure all residents can access UKSPF-relevant information.
- Take photographs and video footage for use in press releases, articles, online, and on social media for UKSPF projects.
- Assist with making relevant updates to the website and intranet using the content management system.
- Work closely with internal departments to assist with the production and implementation of relevant departmental marketing plans.
- Help promote relevant events, including producing marketing materials and supporting services to coordinate publicity, as well as attending the events.
Qualifications:
- Degree in PR, communications, journalism, English, marketing, media or a similar discipline.
- Experience of working in either a communications role, in a journalistic capacity in a press/public relations office for a newspaper/magazine or something in a similar role.
- Experience of working in a marketing or public relations role.
- Experience of writing copy, content, stories and features across a number of communications channels.
- Knowledge of current web-based trends, particularly social media.
- Experience of graphic design and video editing.
Skills:
- Excellent communication skills.
- Understanding of the role and function of local authorities.
- Ability to analyse sales and marketing data.