Senior Email Marketing Executive

3 weeks ago


Nottingham UK, Nottinghamshire, United Kingdom Futures Full time

We are working with a client passionate about healthy living and nutrition in their search for an experienced email marketing specialist ready to hit the ground running, maximize customer LTV and lead on database growth for their accounts.


This company has a devoted customer base for their healthy living products and services, and has gone from zero to £40m annually in 8 years


To scale its offering, this company has a new multi-year product development strategy and is in the process of building both the team and the platforms capable of delivering ambitious growth.


Your Responsibilities:

  • Own the email & SMS campaign calendar for key CRM accounts across the UK & Ireland.
  • Create, design and execute email and SMS campaigns, working closely with the Trading and Design teams.
  • Ensure compliance with GDPR and contact preferences.
  • Proofread emails for clarity, grammar and spelling.
  • Establish an A/B testing programme for all email and SMS activity to support campaign optimisation.
  • Create and manage customer segments.
  • Track & analyse campaign performance & results.
  • Support the overall development of the CRM strategy working alongside the Head of CRM.


Your Skills and Experience:

  • At least 2 years of experience in creating, sending and monitoring email marketing campaigns with Klaviyo.
  • 2+ years of CRM experience with Klaviyo (or similar) is essential.
  • Proven track record demonstrating effective email campaign results
  • Ability to plan ahead working with a large volume of campaigns across multiple businesses/accounts
  • Strong knowledge of customer segmentation and CRM best practices, including deliverability
  • Familiarity with analytical and database tools.
  • Excellent written communication and copywriting skills
  • Creative thinker and can bring ideas to life with a creative team.
  • An advocate of test and learn strategies to support campaign effectiveness
  • Experience of delivering measurable results and ROI
  • Commercially aware to understand which activities deliver the most profitable results


We’re looking for someone who understands the customer, is passionate about what they do and can help elevate the importance of CRM across the business. We need someone who is pragmatic, willing to roll up their sleeves and importantly, can help to build the CRM capability


What's in it for you?

  • Competitive salary (depending on experience), up to £34,000/year
  • 25 days holiday + Bank Holidays + Your birthday off
  • Discounts on 1000’s of products & monthly vouchers.
  • Enhanced family-friendly package.
  • Free gym membership & health and wellbeing programme.
  • Westfield Health Package.
  • Company events.
  • Company pension.


If this looks like your next opportunity, apply now



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