Performance Marketing Manager

1 month ago


Birmingham UK, West Midlands, United Kingdom Gleeson Recruitment Group Full time

Gleeson Recruitment Group are pleased to be working with one of the UKs fastest growing brands and ecommerce health and beauty business to recruit for a Performance Marketing Manager on a permanent, full time basis.

Job title: Performance Marketing Manager

Location: Birmingham City Centre

Contract: Full time, permanent, hybrid in office 2 days a week

Start date: August – November 2024


The role:

We are looking for a driven and talented performance marketer with proven experience in optimising digital paid channels to join this successful ecommerce business. The role involves managing the businesses media agency's performance across SEO, affiliates, PPC, and digital PR as well as being hands on in all these areas. It also requires daily monitoring and optimisation, so being comfortable with digital platforms is essential. The digital channels under management include PMAX, YouTube, display, PPC, advertorials, affiliates, digital PR, and SEO.

Requirements:

- Regularly analyse platform data and GA4 metrics, including conversion rates, acquisition costs, and spending against targets, to identify areas for improvement and suggest adjustments.

- Collaborate closely with the digital media agency to monitor performance and guide strategic decisions, ensuring the adoption of new technologies, beta tools, and AI testing.

- Supervise and recommend enhancements for campaigns, leveraging the full range of available tools and technologies.

- Build strong relationships with stakeholders across eCommerce, analytics, technology, and brand teams, utilising insights from third-party agencies or media partners to drive acquisition growth.

- Manage the day-to-day activities of performance channels in partnership with the digital agency, ensuring effective execution.

- Suggest improvements to landing pages, creative assets, and ad copy, and communicate statistically significant test results to the business.

- Track and analyse competitor activity in performance channels, devising creative strategies to counter competitor tactics, particularly in paid search.

- Stay informed about industry trends and technological advancements, adjusting strategies as needed.



Candidate criteria:

- Regularly assess performance metrics using platform data and GA4, focusing on conversion rates, customer acquisition, and budget alignment with targets, and recommend areas for improvement.

- Actively collaborate with the digital media agency to enhance performance and manage strategic channel planning, ensuring we stay ahead by adopting the latest technologies, beta tools, and AI innovations.

- Oversee campaign effectiveness, proposing improvements by leveraging a wide array of available tools and techniques.

- Build and nurture relationships with key stakeholders across eCommerce, analytics, technology, and brand teams, utilising data and insights from third-party agencies or media partners to drive growth.

- Take charge of the day-to-day management of performance channels in partnership with the digital agency, ensuring smooth and effective operations.

- Recommend updates to landing pages, creative content, and ad copy, and communicate significant test results to inform business decisions.

- Keep a close watch on competitor activities in performance channels, devising innovative strategies to counteract their tactics, particularly in paid search.

- Stay current with the latest developments in the industry and technology, adapting strategies as needed.

- Strong communication skills.

- Excellent attention to detail.

- Ability to work both independently and as part of a team.

- Capability to work methodically and meet deadlines.

- Proficiency with platforms such as Google Ads, SA360, Display 360, YouTube, affiliate platforms, SEO tools, and GA4.


Please apply for more information

GleeMD



  • Birmingham, UK, West Midlands, United Kingdom next level - marketing, creative, PR & digital recruitment Full time

    Performance Marketing Manager, up to £34,000, Hybrid, Birmingham, PermanentAbout the CompanyThis brilliant Midland's agency has such a great reputation in the industry for delivering great work and a great culture. They are now looking to recruit a skilled and ambitious Performance Marketing or Paid Media Manager into their growing digital...


  • Birmingham, UK, West Midlands, United Kingdom next level - marketing, creative, PR & digital recruitment Full time

    Performance Marketing Executive up to £34,000, Hybrid, Birmingham, PermanentAbout the CompanyThis brilliant Midland's agency has such a great reputation in the industry for delivering great work and a great culture. They are now looking to recruit a skilled and ambitious Performance Marketing or Paid Media Manager/Executive into their growing digital...


  • Leicestershire, UK, East Midlands, United Kingdom BMS Performance Full time

    Digital Marketing Performance Analyst - Business ServicesGlobal LeaderHybrid Working Fantastic Career DevelopmentThe role of Marketing Performance Analyst: This is a newly created role, to join a growing team. Looking for a date driven, curious Marketing Analyst to support growth.Reporting into Head of MarketingFull ownership of CRMReport on actionable...


  • Birmingham, UK, West Midlands, United Kingdom next level - marketing, creative, PR & digital recruitment Full time

    Digital Marketing Manager up to £34,000, Hybrid, Birmingham, PermanentAbout the CompanyThis brilliant Midland's agency has such a great reputation in the industry for delivering great work and a great culture. They are now looking to recruit a skilled and ambitious Digital Marketing Manager into their growing digital team.DescriptionAs the Digital...

  • Marketing Manager

    1 month ago


    Birmingham, UK, West Midlands, United Kingdom be:technology Full time

    Position: Performance Marketing ManagerLocation: Birmingham (Remote)Salary: £45,000be:technology are thrilled to be partnered with a rapidly growing EdTech company with a mission to unlock the potential of all learners held back by a language barrier. Their marketing team is crucial in achieving their growth targets and increasing customer retention by...


  • Birmingham, UK, West Midlands, United Kingdom Mackinnon Bruce International Full time

    DescriptionWe are partnered with an award-winning wellness and personal care brand based in Birmingham, to hire a Digital Performance Manager.Who we areWe are a dynamic recruitment and executive search agency that has evolved since our first establishment in 2012. We work with several high-profile clients, start-ups, and SMEs globally to help them source and...

  • Marketing Manager

    2 weeks ago


    Birmingham, UK, West Midlands, United Kingdom Ecruit Full time

    Marketing Manager / Hybrid / Newly created position / Join the Leadership Team / IT Reseller and Distributor / Birmingham£40K + BenefitsCompany Overview:Our client is one of the UK's largest independent IT Distributor. Founded in 2003 they have enjoyed year on year growth. With the company’s objectives to expand further in the coming years, they...


  • Birmingham, UK, West Midlands, United Kingdom In Technology Group Full time

    Job Title: E-Commerce Marketing ManagerLocation: Birmingham Salary: Up to £55,000 DOEA leading furniture retailer company are seeking a dynamic E-Commerce and Marketing Manager to join an ambitious team to drive their online growth strategy.Benefits!Up to £5k per quarter (£20k pa) in performance bonuses!Extra days holiday on your BirthdayStaff...


  • Birmingham, UK, West Midlands, United Kingdom Jellyfish Recruitment Full time

    Digital Marketing Manager Salary: Negotiable + Bonus Location: Birmingham, West Midlands/Hybrid (2 days a week in office)A leading & award-winning e-commerce business is now looking for a Digital Marketing Manager to join their team in central Birmingham to help further develop their growing online marketing presence.This is an exciting opportunity where...

  • Marketing Manager

    4 days ago


    Birmingham, UK, West Midlands, United Kingdom Buckden Partners Full time

    We are seeking a Marketing Manager with strong account-based marketing (ABM) experience to join our client's specialised banking team. The successful candidate will lead the development and execution of a key account-based marketing strategy focused on Trade Unions, which represent some of the bank’s largest clients.This role will begin as a 6-month...

  • Marketing Manager

    5 days ago


    Birmingham, UK, West Midlands, United Kingdom Buckden Partners Full time

    Our specialised banking client is seeking a B2B Marketing Manager for a 3-6 month fixed-term contract. In this role, you will design and implement an account-based marketing strategy for the bank, concentrating on Trade Unions, a key client segment. Your responsibilities will include developing customised marketing strategies and working closely with...


  • Birmingham, UK, West Midlands, United Kingdom Digital Gurus Full time

    Group Marketing Manager Permanent Group Marketing Maager for an award winning leisure brand Salary: Up to £45k, Plus Great Benefits!Office based and flexible working hours Please apply if you have extensive experience across creative and digital marketing. Key Responsibilities: Full ownership of the marketing strategy across four brandsLead brand...

  • Marketing Manager

    5 days ago


    Birmingham, UK, West Midlands, United Kingdom vbx. Full time

    About vbx Based in the heart of the UK and the creative centre of Birmingham, in the Jewellery Quarter, we are an award-winning communications agency, specialising creative content, innovative digital solutions, and memorable events. We work with an array of B2B, B2C and non-for-profit clients across our specialisms to tackle any marketing challenges....


  • Birmingham, UK, West Midlands, United Kingdom be:technology Full time

    Position: Digital Marketing ExecutiveLocation: BirminghamSalary: £35,000Please note: You must be based within a commutable distance to Birmingham to be considered for this role. You must also have the right to work in the UK.I am currently partnered with an established organisation in Birmingham who are seeking an experienced Marketing Executive to join the...


  • Birmingham, UK, West Midlands, United Kingdom next level - marketing, creative, PR & digital recruitment Full time

    About the CompanyWe are delighted to be working exclusively in partnership with this phenomenal global brand, to recruit a talented Digital Copywriting and Content Manager into their growing team.DescriptionReporting into the ecommerce lead, as Digital Copywriting and Content Manager you'll be focused on creating, owning and managing all of the optmised...

  • Marketing Lead

    2 weeks ago


    Birmingham, UK, West Midlands, United Kingdom SF Recruitment Part time

    Job Title: Marketing LeadLocation: Predominantly remote, with ability to periodically join us in person in either London or BirminghamAbout Them: We are supporting an established scale-up SaaS technology company soon to launch a brand-new innovative product targeted at scale-up and established tech businesses. We're looking for a dynamic Marketing...

  • Area Sales Manager

    5 days ago


    Birmingham, UK, West Midlands, United Kingdom BMS Performance Full time

    40 years of manufacturing toys in Europe Field-Based 5 days a week in the Midlands £32,000 to £35,000 per annumRole and Company:As an Area Sales Manager, you will be responsible for driving sales with existing accounts (70%) and new business (30%). The role is within Independent Accounts, meaning scheduling visits with clients such as Garden Centres, Gift...


  • Birmingham, UK, West Midlands, United Kingdom Bodhi Full time

    Digital Marketing Technology Manager12 month Fixed term contractCentral Birmingham - HybridI'm supporting a well known Hospitality chain who are about to implement a number of new Marketing Technology platforms, including a CDP and new Campaign management tool. In oder to ensure a smooth implementation and ongoing optimisation of this big investment,...


  • Wolverhampton, UK, West Midlands, United Kingdom Central Employment Full time

    Central Employment are delighted to be working in partnership with a leading UK Automotive parts brand, as they look to recruit an Digital Marketing Manager, to join their newly formed in-house D2C Performance Marketing team, operating from the West Midland hub.ResponsibilitiesCreate and implement a strong CRM strategy that focuses on growing email lists,...


  • Birmingham, UK, West Midlands, United Kingdom Gleeson Recruitment Group Full time

    Marketing Business Development ManagerLocation: Hybrid working, can be based at any of their nationwide sites.Salary: Competitive, dependant on location.I’m currently partnered with a prestigious national law firm, ranked as one of the Times Best Law Firms (2024), in the search for a Marketing Business Development Manager with a focus on the commercial...