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Marketing Manager

2 months ago

Birmingham UK, West Midlands, United Kingdom Buckden Partners Full time

Our specialised banking client is seeking a B2B Marketing Manager for a 3-6 month fixed-term contract. In this role, you will design and implement an account-based marketing strategy for the bank, concentrating on Trade Unions, a key client segment. Your responsibilities will include developing customised marketing strategies and working closely with Regional Managers.


Key Responsibilities:


  • Advocate for Trade Union needs, shaping marketing strategies and propositions.
  • Create and execute custom marketing plans for Trade Unions, both online and offline.
  • Analyse customer data to refine marketing efforts and enhance engagement.
  • Build relationships with Trade Union marketing teams and explore new communication channels.
  • Collaborate on webinars, content creation, and events to boost customer loyalty.
  • Support event planning and partnership evaluation.
  • Follow brand guidelines and manage document proofreading and formatting.
  • Stay updated on industry trends for content creation and community engagement.


Required Skills and Experience:


  • Experience in B2B marketing, especially account-based or tailored marketing.
  • Proven ability to build strong relationships and develop targeted marketing campaigns.
  • Excellent writing, organisational, and communication skills.
  • Strong analytical skills and the ability to manage multiple projects.
  • Knowledge of SEO and a passion for customer advocacy.


Desirable:


  • Experience in financial services or regulated industries.
  • Experience managing third-party suppliers.


If you're a skilled marketer with a knack for B2B strategies and a passion for customer-focused solutions, we’d love to hear from you