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Commercial General Manager

2 months ago


Birmingham, West Midlands, United Kingdom Starboard Hotels Full time

Not your every-day hotel management role

ibis Styles hotels are known for being unique, vibrant and reliable all traits were hoping to find in our new Commercial General Manager Were seeking someone for this unique role, leading the commercial strategies of this busy hotel. Focussing on the revenue and profit performance of the property, youll be planning and executing commercial activity with support from the Revenue Management, Sales, Marketing and M&E teams. This full-time, onsite role comes with a salary of £55,000 plus benefits.

What's the Job?

We're looking for a Commercial General Manager for our ibis Styles Birmingham NEC and Airport Hotel.

ibis Styles Birmingham NEC & Airport caters to a diverse customer base, from weary travellers to conference delegates, and even the dog lovers and prized pooches of Crufts. As Commercial General Manager, youll be laser-focussed on driving and delivering profitable revenue, optimising the customer mix and monitoring and reporting on the financial performance of the hotel. Youll develop commercial strategies, maintain strong relationships with key clients and contacts, understand your local market, and represent the hotel and build its reputation in the local community. In the absence of the Operations General Manager, youll take responsibility for the operational performance of the hotel.

What You'll Be Doing:

  • Your Role: Devising and driving the commercial strategy, financial performance and reputation of our 166-room hotel in Birmingham
  • The Place: A bustling hotel with a diverse customer base, busy F&B operation and popular M&E facilities
  • Your Mission: Maximise the commercial performance of the hotel

The Good Stuff:

  • Pay: £55,000 plus awesome benefits
  • Extras: Life assurance, BUPA private healthcare, discretionary bonus, company pension scheme, employee discounts, and career development opportunities
  • More Perks: Birthday Day off, Cycle to work scheme and other nice perks

What You Need:

  • Experience: 3+ years as a General Manager

  • Bonus Points: Experience opening branded hotels and knowledge of Accor systems

  • Focus: Driving profitable revenue and commercial performance

  • Money Matters: Meet budget targets while managing costs

  • Numbers Know-How: Experience with budgets, business plans, and forecasts

  • Tech Savvy: Proficiency in Microsoft Excel, Word, Opera, and POS systems

  • Leadership: Top-notch collaboration and communication skills


Who We're Looking For:

A driven, commercially-minded leader with 3+ years in a GM role. You should know your way around all areas of hotel operations but have a particular passion for commercial strategy. We want someone highly motivated with a passion to win.

About Us:

  • Small but Mighty: We're a family-owned company with 21 multi-branded properties across the UK

  • You Matter: We appreciate individuality and want the right people to lead our teams

  • Great Colleagues: You'll have some fab GM colleagues

  • Freedom to Lead: We're happy for you to take initiative and make decisions

  • Career Growth: We prefer to promote from within, with around 40% of our GMs moving into similar or multi-property roles

  • Make Your Mark: Leave your mark and make an impression

  • Perks: Bonus scheme, hotel perks, and amazing Christmas parties

Ready to Join Us?

If you're interested, apply by August 23rd, 2024. We'll review applications as they come in and contact shortlisted candidates soon after.

Step into Styles and become our new Commercial General Manager at ibis Styles Birmingham Airport.


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