Marketing Manager

2 weeks ago


London, UK, United Kingdom Homebox Full time

B2B Marketing Manager – Fin-Tech/Prop-Tech


Job Title: Marketing Manager

Location: Hybrid - London

Job Type: Full-time


About us

We’re a rapidly growing Fin-tech/Prop-tech company dedicated to simplifying rental admin for both tenants and property professionals. Our offerings cater to both B2B and B2C audiences. We’re looking for a Marketing Manager to help lead our B2B marketing efforts and drive us to achieve our ambitious goals. The ideal candidate is excited to grow with us and join our team of high-quality humans


Role overview

The Marketing Manager will spearhead our marketing initiatives, focusing primarily on the B2B sector, while ensuring strong branding and customer engagement for our B2C audience. This is a pivotal role that requires a strategic thinker with a hands-on approach to planning, executing, and optimising campaigns that enhance our market presence, generate leads, and drive revenue.


Key responsibilities


Strategic planning

  • Develop and implement a comprehensive marketing strategy with a focus on B2B growth while maintaining a B2C brand presence
  • Align marketing initiatives with the company’s overall business objectives


Campaign management

  • Plan and execute B2B marketing campaigns to generate high-quality leads (MQLs) and build brand saliency
  • Oversee content marketing efforts, including blogs, white-papers, case studies, and email campaigns tailored to B2B audiences


Analytics

  • Utilise data analytics to measure campaign performance and optimise ROI


Branding and positioning

  • Enhance brand positioning in the market through creative storytelling and consistent messaging
  • Oversee the creation of marketing collateral, ensuring alignment with the brand's voice and target audience


Partnerships and networking

  • Develop and maintain relationships with industry stakeholders, potential partners, and clients
  • Represent the company at industry events, webinars, and networking opportunities to promote our services


Team collaboration

  • Work closely with sales, product, and design teams to create integrated campaigns
  • Manage external vendors and agencies as needed


Key skills and experience

  • Proven experience in a B2B marketing role, preferably within Fin-tech, Prop-tech, or similar industries
  • Strong understanding of B2B marketing strategies, lead generation, and account-based marketing (ABM)
  • Data-driven mindset with experience analysing metrics to inform strategies
  • Proficiency in digital marketing tools and platforms (Google Analytics, HubSpot, Braze, Webflow etc.)
  • Exceptional written and verbal communication skills
  • Ability to manage multiple projects and prioritise effectively in a fast-paced environment


What we offer

  • 25 days annual leave, plus two days for your birthday, plus bank holidays
  • Unlimited coaching and mentoring with MoreHappi
  • Unlimited access to personal financial advice
  • Wellbeing support through Bupa’s Healthy Minds


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