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Regional Marketing Manager

3 months ago

Bristol, South West England, United Kingdom The Jefferson Group Full time

Do you come from a FIELD-BASED MARKETING role (client or agency side) with experience working with clients in the automotive industry?


This is your opportunity to become a Marketing Trailblazer in the Automotive Industry working for a top marcom agency working with a well-known automotive client, joining their elite team as a Regional Marketing Manager, where you'll play a pivotal role in shaping the future of marketing in the Southern UK region.


In this exciting role, you'll be at the forefront of cutting-edge marketing strategies, collaborating closely with the agency team, manufacturers, and a vast retail network.


As a progressive and collaborative marketer, you'll embrace new ways of working, leverage the latest marketing channel innovations, and immerse yourself in the thrilling world of the automotive industry.


Your Impact: Driving Transformation and Fostering Relationships

  • As a Regional Marketing Manager, you'll be the vital link between the retail network and the esteemed client, fostering face-to-face relationships and driving transformative change.
  • You'll be a highly skilled marketing consultant, influencing the network on their journey towards excellence.
  • With your expertise across multiple channels and your deep understanding of best practices, you'll be the go-to authority, guiding and supporting the partners.


Your Responsibilities: Shaping the Future of Automotive Marketing

  • Act as a consultant to retail dealers, maximizing lead generation, lead management, and customer loyalty through effective database utilization and a clear focus on sales conversion.
  • Support the network in achieving conquest brand standards, ensuring compliant and effective execution of experiential, digital, and social activities.
  • Prioritize your time to support all partners, with a keen focus on dealers requiring assistance in planning their marketing activities.
  • Collaborate with other Regional Marketing Managers to drive a consistent regional experience across the UK, sharing and harnessing best practices.
  • Develop strong relationships with dealers, agency, and manufacturer colleagues through a combination of face-to-face site visits and regular online interactions.
  • Work closely with Sales and After Sales field teams to ensure relevant requirements are understood and agreed upon.
  • Continuously demonstrate a comprehensive understanding of the automotive industry and the evolving role of dealer networks.
  • Leverage tools and insights from previous consultancy work, agency-generated insights, and management information system reports to offer solutions to current challenges.
  • Identify and support new starters within the network, providing inductions to the brand and marketing support provided.
  • Understand business challenges and opportunities, advising dealers on marketing solutions across Retail, Fleet, After Sales, Used Car, Motability, and Accessories.


Your Qualifications: A Marketing Powerhouse

  • Significant experience in a similar field-based marketing role (client or agency-side), with strong interpersonal and organizational skills.
  • Dynamic and inspiring, with in-depth channel knowledge, a team player, and an expert in your field.
  • Comprehensive and demonstrable knowledge of the full marketing mix, notably digital and social platforms.
  • An understanding of data, reporting (strong Excel ability), and how to measure marketing effectiveness.
  • Adept at building and maintaining strong client and colleague relationships that engender trust and add value.
  • Strong presentation, written, and verbal communication skills.
  • A problem-solver with excellent people management skills.
  • A sense of gravitas and sensitivity to the politics surrounding dealer and manufacturer issues.
  • An understanding of the automotive industry is advantageous.


Our client is offering a salary of £45 -50K + car and benefits


If this Regional Marketing Manager, is you, and you are keen to shape the future of automotive marketing in the Southern UK Region, please do get in touch with me, Ivy Farrell, by selecting the apply button below and attaching your latest CV.