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Content Marketing Manager

1 month ago

UK, UK, United Kingdom Universum Full time

Universum helps ambitious employers attract the right talent through unparalleled insights, expertise, and data-led actions.


At Universum we are passionate about creating winning employer brand strategies for our clients across nearly all corners of the world. We support our clients in identifying what people will love most about working for them. We then help them package and activate these messages to best attract the perfect candidates.


Being a part of Universum means you will be part of something great and exciting, in a company large enough to have credibility and reach, but still agile enough to allow you to have a voice that’s heard and opportunities to help shape how we grow.


Job Description

We are revamping our approach to marketing and are looking for a Content Marketing Manager who can own and drive effective lead acquisition through thought leadership.


This role will report to the Head of Enterprise Marketing and work closely with our data unit and local sales teams to plan and execute our content strategy.


  • Develop and implement a comprehensive content marketing strategy that aligns with business objectives to drive engagement and leads.
  • Plan and manage a content calendar to ensure consistent and timely delivery of content across various platforms.
  • Work with our VP of Sales in creating unique thought leadership pieces that will elevate our brand.
  • Produce high-quality content including whitepapers, eBooks, case studies, webinars, collateral, blog posts, infographics, videos, and social media posts.
  • Work closely with our research team and local sales teams, to build out content that utilises our unique research. Prepare our webinars to highlight such content.
  • Optimize content for search engines to improve organic search rankings and drive traffic to our website.
  • Manage the distribution of content across various channels, including the company website, blog, social media, email newsletters, and third-party platforms.
  • Monitor and analyse content performance metrics, providing insights and recommendations for continuous improvement.
  • Support sales enablement programs, if necessary, create compelling sales collateral to support outreach activities


Qualifications

  • Bachelor's degree in marketing, communications, journalism, English, or a related field.
  • Minimum of 4-5 years of experience in content marketing, with a strong emphasis on B2B content creation and strategy.
  • Ability to distil complicated concepts into simple ideas and write in a structured manner to explain these.
  • Exceptional writing, editing, and storytelling skills in English with a portfolio of published content.
  • Analytical skills and ability to review results of data analyses and bring out insights that are relevant and easy to follow for target audiences. Experience of creating content based on market research will be an advantage.
  • Familiarity with digital channels and tools, including social media, email marketing, and content management systems (CMS) and how to leverage these in the best way to increase exposure to our content.
  • Ability to turn around creative marketing copy that fits within the constraints of a digital environment, ensuring it integrates seamlessly with visual elements, highlights upcoming content, and is suitable for various platforms.
  • Strong understanding of SEO best practices and experience optimizing content for search engines.
  • Excellent verbal communication skills and the ability to collaborate effectively with cross-functional teams.
  • Strong organisational and project management skills to handle multiple content projects and deadlines.
  • Proven experience with content software (e.g., content management systems, content creation tools, analytics tools) to enhance content development and distribution.
  • Hands-on experience with AI tools for content creation, editing, and optimization, demonstrating the ability to streamline processes and elevate content quality.
  • Knowledge and experience in social selling techniques and strategies, leveraging social media to drive sales and build strong customer relationships.
  • Relevant certifications (e.g., HubSpot Content Marketing) are a plus.
  • Native level equivalent English is a must. Proficiency in French or German is a plus.
  • Experience in HR, talent acquisition or employer branding is a big advantage.
  • Previous experience in a startup environment wearing multiple hats is a plus.


What we offer:

  • 29 days holiday allowance + bank holidays
  • Private medical and dental healthcare
  • Pension contribution up to 10%
  • Training and development opportunities
  • Cycle to work scheme
  • In house Barista
  • Hybrid working model
  • Volunteering days
  • and you can bring your dog to the office


“We radically include” is one of our seven values. We always strive to be intentionally inclusive and embrace differences. Therefore, we encourage people with different backgrounds, identities, and ethnicities to apply.