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Exhibition Sales Manager

2 months ago

City Of London UK, Central London, United Kingdom Hemming Group Full time

Role: Exhibition Sales Manager

Location: Hybrid working / London office (Blackfriars)

Salary: up to £35,000 + up to 30% OTE

Start date: September/October 2024

Reporting to: Commercial Director

Contract type: Full-time, permanent

Department: Sales

About Hemming

With 100+ years of experience to draw from, Hemming Group is a highly respected media owner in the B2B arena. From exhibitions, conferences and awards to magazines, directories, print, data and digital publishing, we strive to find innovative ways to connect businesses and professionals while providing insightful news, analysis and comment.

Role Summary:

An exciting opportunity for a driven sales professional has arisen to join a highly respected media owner in the B2B arena. Your role includes managing and growing client accounts, driving sales, and ensuring the successful execution of exhibition sales campaigns and building strong client relationships.

The role is a combination of telephone and face-to-face sales and presents an exciting opportunity for someone who can thrive in this type of sales environment.


Core Responsibilities:

• Ensuring all individual stand revenue, yield and sponsorship targets are achieved.

• Timely and accurate pipeline management in line with Commercial Director’s expectations.

• Identifying sales opportunities and effectively presenting key features and benefits of exhibiting.

• Identify and pursue potential exhibitors and sponsors through various channels such as industry events, cold calling, networking, and referrals.

• Maintaining all records on company CRM, ensuring that all individual and company records are correct and up to date.

• Delivery of all activity KPIs as set out by the line manager, such as call times, appointment targets, lead generation etc.

• Accurate and timely sales and activity reporting as requested by the line manager.

• Accurate floorplan management and ongoing communication of floorplan development with the internal team.

• Effective selling, ensuring optimum use of space.

• Immersion into the traffic and parking industries.

• Working effectively with all team members to ensure delivery of all team objectives.


We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships


Person Specification:


The ideal candidate will be confident, articulate, driven and have the enthusiasm to succeed, with at least 2 years of experience across B2B sales. The role will suit someone with experience in a telephone-based sales position who has the drive to progress their sales career within a thriving company.


• Proven sales and negotiation skills.

• First Class communication skills- written and oral and demonstrable fluency in English.

• Minimum 2 years Event sales or B2B sales experience (other professional sales experience would be considered).

• Proven ability to cold call and develop new business.

• Ability to build effective business relationships.

• Proven track record of achieving sales targets.

• Flexible approach to working methods and hours of attendance.

• Hard working and committed.

• Resilient.

• Entrepreneurial mindset.

• Passion for sales management.

• Positive attitude.


This job description is not intended to be all-inclusive and the employee will also perform other reasonably related duties as assigned by the Line Manager and the Head of Department.

Benefits & Perks:

• Starting with a total of 25* days’ holiday, increasing by 2 days annually until it hits 30 days, plus bank holidays; (*22 days of annual leave + 3 days of paid leave between Christmas and New Year included).

• We support hybrid and flexible working and this role is open to work a mix of both onsite and remotely.

• Friendly and cosy office environment, with access to free yoga classes, Peloton bikes, wellness room and shower facilities, outdoor terrace and business lounge.

• Stakeholder pension scheme (5% employer contribution).

• Electric Car Scheme with Octopus Energy – enabling you to contribute towards a greener climate and lease a new electric car.

• Private medical insurance with Vitality including wellbeing benefits, high-street discounts and 24/7 Employee Assistance Programme to support you with any work, personal or family issues.

• Interest-free Season Ticket Loan.

• Summer and Christmas parties, regular company and team socials, once per month drinks at the office.

• Culture of continuous learning and development, with free access to our L&D platform Go1, with over 90,000 learning courses to choose from.

• Investment in other training and development initiatives, plus opportunities for personal and professional growth.

• Menopause-friendly policies.


Our culture and values:

Hemming Group’s mission is to be a profitable, independent business, offering a creative environment where talent grows and prospers in order to deliver quality for clients.

Our values:

1. Ethical – we are a decent and honourable company to work for and do business with and we understand the importance of supporting mutual growth.

2. Sustainable – we strive to achieve the triple bottom line of People Profit Planet and our ability to balance the needs of all three.

3. Innovative – we value and nurture creativity; investing in it to create innovative, groundbreaking solutions for our customers and markets.

4. Collaborative – We respect each other’s workloads and time scales and understand the importance of working together to meet common goals.

5. Strategic – we have a clear idea of where we want to be in five years and a road map of how we intend to get there.


Hemming Group is a family company. We encourage a healthy work/life balance in our staff. We offer our employees competitive salaries, a generous holiday allowance and comprehensive benefits including private medical insurance, contributory pension, and an interest-free season ticket loan. We are an equal opportunity employee and our staff are central to our business.


Recruitment process disclaimer– if you would like to discuss any accessibility requirements for the recruitment process or the role, please contact the HR department and we will be happy to discuss.