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Content Designer
2 months ago
Job Title: Digital Content Designer
Salary: £35k - £40k
Location: Pontypridd area, South Wales
Iris are partnered with an exciting business who are undergoing a large Digital and technology transformation. This covers both their Digital experience teams but also their performance marketing and affiliation teams.
The main aspects of the role will be to design content for their websites and digital products. The aim of the role, to bring in more conversion rates and engagement of their brand.
Responsibilities:
- User Journey Ownership: Collaborate with Merchandisers, CRO Manager, and Trading Managers to ensure all content effectively engages users throughout the entire user journey.
- Digital Growth Initiatives: As part of the Digital Growth team, lead digital research and testing to design new user experiences that meet both user goals and business objectives.
- User Flow Mapping: Work with the UX Designer and E-commerce team to map out optimal user flows that support both commercial and brand journeys.
- Creative Briefing: Use your insights to provide the Creative team with recommendations for new content, including iconography, imagery, copy, and user signposting.
- Campaign Content Design: Collaborate with Marketing to design content for hero campaign launches, focusing on conversion targets with clickable CTAs, onward journeys, and data capture.
- E-commerce Journey Recommendations: Proactively suggest new e-commerce journeys, including banners, design blocks, forms, and overlays through the CRM platform.
- Digital Product Strategy Support: Assist the Digital Product Manager in delivering the overall digital product strategy and new features to enhance the online customer experience.
- User Research and Personas: Conduct primary research to understand users, identify their goals, and develop multiple use cases or site personas.
- Information Architecture Development: Work with the UX Designer and support the Digital Product Manager in developing an effective Information Architecture aligned with user goals.
- Content Strategy Review: Continuously review and refine the content strategy, including content goals, target audiences, and tone of voice.
- Landing Page Design: Support Marketing teams in designing and developing landing pages that align with campaigns and customer insights.
- Interactive Elements Collaboration: Work with developers to create interactive elements for your content design ideas.
- Content Performance Analysis: Use content analytics software to monitor and analyze user engagement and content performance to inform design choices.
- Accessibility Compliance: Ensure all content meets accessibility standards and guidelines to be inclusive for all users.
- Stakeholder Presentations: Visualize and present recommended content and user journeys to stakeholders, managing feedback while adhering to design principles.
- Content Management: Upload and manage content directly on the Content Management System as needed.
- Engaging Copywriting: Craft compelling copy that drives users toward agreed call-to-actions and motivates click-through.
- Product Vision Realisation: Bring product visions to life through relevant content design that supports customer goals.
- Brand Standards Adherence: Maintain creative standards set by the Brand team.
- Wireframe and Prototype Development: Support the UX Designer in creating high-fidelity wireframes and prototypes for testing.
- Merchandising Support: Provide advice and guidance to the Merchandising team to align with industry best practices for content design and support their trading goals.
This does sound a lot, but this is a wish list, so we don’t expect candidates to tick every box.
Please get in touch with Dan Rodrigues for further information on the process and next steps.
