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Assistant Paid Social Manager

2 months ago

UK, UK, United Kingdom Undisclosed Full time

Assistant Paid Social Manager

The duration of the contract is 6 months initially.

The location of the role is Paddington, London (hybrid working).

The pay rate on offer is £160 - £175 per day.

The client is a multinational high-street retailer.


Role Summary

This is an exciting role dedicated to supporting the growth of our online business by delivering our Media strategy through Paid Social & Display, specifically focused on our Republic of Ireland and UK Third Party Brand (Clothing & Home) activities. The role will report into the Clothing & Home Paid Media Manager and sit within the wider Clothing & Home Digital Marketing team – this includes all paid media channels and SEO.


Key accountabilities of the role

  • Support the Paid Media Manager with delivering Ireland performance targets and co-ordinate the multi-million pound budget, to ensure maximum performance is delivered at the most efficient cost
  • Communicate briefs to the Paid Social agency and monitor budgets at a campaign level across Ireland & Third Party Brands
  • Managing the creative and copy process across both Ireland and 3PB activity, from campaigns through to always on activity
  • Support in gathering creative performance insights to ensure timely feedback for future executions to be shared across internal teams
  • Liaising with internal teams to manage and deliver 3PB (third party brands) campaigns
  • Agency management of key partners, ensuring we are getting the service needed from all contacts at the agency, technology partners and from platform partners
  • Manage the Paid Social media strategy and test and learn roadmap for Ireland, amplified across all social and display networks
  • Leverage data attribution and feed optimisation to support the strategy execution
  • Work closely with ecommerce & performance marketing managers to understand and align activity to business unit priorities
  • Manage and optimise spend & performance, whilst owning internal documentation for spend management
  • Weekly reporting on performance of Ireland and 3PB Paid Social channels including KPIs and budget
  • Support the strategy team with developing the strategy for both ROI and 3PBs, aligning with the wider digital marketing channels strategy. Align activity to deliver the agreed strategy.
  • Support the Paid Media Manager in weekly trade meetings by collating and reporting Paid Social results and headlines
  • Seek out new initiatives in media to optimise and innovate
  • Work with the other performance marketing channel owners including PPC, affiliates, SEO and CRM to deliver seamless cross channel customer targeting
  • Support the wider paid media team in the delivery of department OKR’s

Keeping up with industry trends and news and communicating to wider team and business where relevant


Key skills and experience

  • Ideal candidate will have Paid Social experience at either Senior Exec level or Junior Account Manager level, with a minimum of 2 years’ experience
  • Innovative thinker and able to operate at both a strategic and tactical level with a blend of analytical, creative and numerical skills
  • Extremely results driven with a history of delivering short- and long-term customer targets
  • Excellent stakeholder management, proven experience of influencing in a complex business
  • Strong digital analytics capability and experienced in using marketing tools such as Adobe Analytics
  • Confident in managing external agency/supplier relationships
  • Ability to work to deadlines, manage multiple projects and react quickly to changing business priorities.