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Exciting Contract Opportunity: CDP and Consumer Data Lead in the UK

2 months ago

UK, UK, United Kingdom Bayforce Full time

We are excited to announce an opening for a highly skilled CDP and Consumer Data Lead to join our team on a 10-month contract, with the possibility of extension. This role offers the flexibility to work from the UK or USA.


Role Title: CDP and Consumer Data Lead

Employment Type: Contract

Duration: 10 months

Preferred Location: UK or USA


Role Description:

We are looking for a highly organized consumer data and technology specialist to focus on the day-to-day operations of key consumer data technologies and activations.

Key Responsibilities:

CDP (Customer Data Platform) and Consumer Data Lead (Operational):

  • Support the Global Lead Data Foundations in developing and rolling out CDP and Consumer Data initiatives within the Global Marketing team.
  • Manage day-to-day backlogs and collaborate with cross-functional teams across Marketing and Consumer Data technologies.
  • Work with analytics, technology, product, and marketing teams to ensure smooth activation of consumer data initiatives.
  • Utilize CDP, Treasure Data, and other related customer technology platforms to manage and execute consumer data initiatives end-to-end.
  • Identify opportunities to optimize the setup and performance of digital, marketing, and advertising technology ecosystems.
  • Manage agencies, vendors, and internal stakeholders to achieve business outcomes, understanding the needs and considerations of various teams.

Data Stewardship (Operational):

  • Provide operational and daily support for data privacy processes related to consumer data use.
  • Collaborate with global media agencies and privacy teams to ensure compliant and optimal consumer data use, enhancing existing processes.
  • Oversee the day-to-day management of the Consumer Data Assessment Process (CDAP).

Requirements:

  • At least 5 years of experience in digital, with expertise in data and technology.
  • Proficiency in marketing technology platforms, with a focus on CDP (Treasure Data and SFMC prioritized).
  • Proficiency in advertising technology platforms, primarily DSPs, SSPs, and Ad Servers.
  • Proven stakeholder management skills across internal teams, agencies, and software vendors.
  • Experience in driving business and customer use cases powered by data and technology.
  • Excellent team operational skills.
  • Advanced proficiency with Excel and PowerPoint.
  • Excellent communication and presentation skills.
  • Keen awareness of the Marketing privacy landscape, particularly GDPR (General Data Protection Regulation).
  • Strong stakeholder communication skills and the ability to effectively interact with demanding stakeholders.


If you are a motivated and experienced professional with a passion for consumer data and technology, we would love to hear from you. This is a fantastic opportunity to join a dynamic team and contribute to significant projects.


Apply now to join our team and make an impact