Pay Per Click Marketing Manager

1 month ago


Denmead UK, Waterlooville, United Kingdom Serenity Digital Full time

** No recruitment companies please **


We are a petite marketing & communications consultancy who handpick our staff and carefully select our clients too; Both love working with us.


We're on the lookout for people who will put their own wellbeing above their careers. Personal improvement; A healthy work-life balance; Colleagues who genuinely care about you...


Yes, we can help with all of that


Why this role?


For you:


  • Competitive salary based on your skills and experience (within advertised range)
  • 24 days paid holiday
  • Christmas paid holiday
  • Monthly neck, shoulder and back massage
  • Ad hoc quarterly socials
  • Free drinks, snacks and lunches
  • Company pension scheme
  • 1 week sick pay
  • Personal Bonuses (for exceptional performance)
  • Annual training/personal development budget


For everyone:


  • Work in a small, friendly team
  • Work in a relaxed, fun, modern environment
  • Free on-site parking
  • Company Bonus (based on company performance)
  • Semi-rural location with Forest and town centre nearby


For long service:


  • 4 day full time work week (20% less hours, no reduction in salary)
  • Additional day off for birthday
  • Enhanced bonuses for long service
  • Opportunities for progression


Who are we after?


  • Local people
  • People who do not want to burnout
  • Mature individuals who don't take themselves too seriously
  • Those who genuinely want to do a good job and who want to improve their skills
  • People who want to be part of the growth of our modest consultancy
  • Talented professionals who can manage customer expectations and speak in their language


What role will you perform?


Working under the direction of Head of Growth Marketing, you will plan, execute and report on pay per click marketing campaigns. Alongside regularly liaising with clients and collaborating with other members of the team, this will include:


Pay Per Click Advertising (Search and Social)


  • Working with clients and the team to formulate paid advertising strategies designed to deliver results
  • Building, testing and optimising campaigns across key platforms including Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads (additional platforms are an advantage)
  • Crafting compelling ad copy and working with designers to develop engaging visual content for ads
  • Managing and allocating budgets effectively to maximise return on ad spend
  • Ensuring all campaigns comply with platform policies and industry best practices
  • Learning and adapting to new paid advertising trends, algorithm updates and best practices to maintain and improve results
  • Analysing and reporting on campaign performance using platform data and Google Analytics 4 to attribute the outcomes of managed campaigns


Some experience, qualities and skills you will have:


  • ​​Two years’ experience in pay per click marketing (preferred)
  • Google Ads certifications
  • Experience using Google Ads, LinkedIn Ads, Facebook and Instagram Ads
  • Highly proficient in English
  • Jargon-free communication skills
  • A friendly personality
  • Fun hobbies outside of work


Some experience, qualities and skills which would help your application:


  • Search Engine Optimisation (SEO) expertise
  • Experience using Google Analytics 4, Tag Manager and reporting software, like Swydo and Ahrefs
  • Additional experience in advertising platforms like Amazon Ads and TikTok Ads
  • Copywriting skills for landing pages
  • Experience in the use of content management systems like WordPress or Shopify
  • An understanding of marketing fundamentals
  • Any additional skills in Adobe CC suite, photography or web design and development




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