Lead Generator
5 days ago
Founded by architects Roundhouse is a multi-award-winning British company, creating beautiful bespoke kitchens and furniture. Our designs feature a signature understated aesthetic, influenced by contemporary and traditional design, using innovative materials, texture and colour. Expertly crafted by skilled designers and makers in our state-of-the-art manufacturing facility in Malvern, Worcestershire.
The Role
We are seeking a proactive Lead Generator to fuel our sales pipeline. This role involves contacting prospective clients, identifying quality leads, and setting up appointments that enable our sales team to engage customers effectively. Success in this role requires outstanding communication skills, CRM proficiency, and a strong interest in design.
Place of Work: Flexible working, with 2 days a month in the office 11 Wigmore Street, W1U 1PE
Hours of Work: 2 days a week, £25 an hour, 6 month role
Key Responsibilities:
- Prospect Engagement: Initiate and manage contacting prospective clients, both consumer and trade, to introduce Roundhouse product collections and build awareness of our brand’s unique value.
- Lead Qualification: Identify and assess potential leads based on criteria aligned with sales team needs, ensuring that only high-quality, interested leads progress to the next stage.
- Appointment Scheduling: Coordinate and arrange appointments for design consultations and showroom visits, prioritising leads most likely to convert.
- Data Management: Maintain accurate, up-to-date records of interactions and lead status within the CRM system, ensuring smooth handovers and streamlined follow-up processes.
- Collaboration and Communication: Work closely with sales and marketing teams to align lead generation efforts, share insights, and adjust strategies for optimal engagement. Work closely with marketing team on specific lead generation projects
Accountabilities:
· Lead Generation and Qualification: Generate, qualify, and categorize leads according to Roundhouse’s scoring criteria to ensure high-value appointments.
· Appointment Setting: Meet weekly and monthly targets for showroom and design consultation appointments with qualified prospects.
· Data Management: Accurately document lead interactions and maintain up-to-date lead statuses in HubSpot.
· Collaboration with Sales and Marketing: Coordinate with the sales and marketing teams to align on lead quality standards, scripts, and follow-up processes.
· Reporting and Feedback: Regularly report lead conversion rates, appointment bookings, and insights on lead sources and quality to improve sales funnel efficiency.
· Process Improvement: Continuously optimise lead outreach and follow-up processes, contributing to streamlined lead management and nurturing.
Key Metrics:
Daily Call Volume:
Goal: 25–30 outbound calls per working day.
Daily Contact Rate:
Reach at least 30–40% of total calls made (about 7–12 successful contacts per day).
Daily Conversation Rate (Engaged Leads):
Have meaningful conversations with at least 50% of successfully reached contacts (3–6 per day).
Appointment Conversion Rate:
Convert 20–25% of meaningful conversations into showroom appointments or consultations.
Lead Quality Ratio:
Maintain a minimum of 70% appointment attendance rate.
CRM Data Accuracy:
100% data accuracy for all lead records, including contact details, conversation notes, and follow-up actions.
Required Skills and Qualifications:
- Excellent communication skills, both verbal and written
- Strong research and analytical abilities
- Proficiency in CRM HubSpot software and lead generation tools
- Ability to work independently and as part of a team
- Goal-oriented with a proven track record in meeting or exceeding targets
- Experience in sales or lead generation, preferably in design or kitchen industry
Benefits:
- Opportunity for career growth and advancement
- Ongoing training and development
- Collaborative and supportive work environment
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