Product Marketing Manager

3 days ago


London UK, UK, United Kingdom William Blake Group Full time

Partnering with a highly regarded international Investment Manager, you will be responsible for supporting the development and delivery of strategic, integrated, compelling and competitive product marketing messaging and positioning of their investment capabilities.


Ensuring clear alignment to the broader marketing strategy and corporate messaging, as well as contributing directly to the business objectives across all relevant distribution channels, and countries, you will be a central part of the product and channel marketing team.


Responsibilities will include:

  • Provide strategic product marketing communications, positioning, and initiatives forr their investment capabilities to drive measurable results, that support the broader business objectives.
  • Proactively assess emerging and evolving competitor positioning and approaches to ensure the brand is differentiated and on or ahead of broader marketing trends.
  • Collaborate with distribution and investment teams to understand overall business, product, and distribution strategy, aligning these with the broader marketing objectives, effectively managing stakeholders.
  • Collaborate with wider marketing team, to help deliver on the broader marketing strategy, key global initiatives, etc.
  • Serve as an expert and advocate for appropriate use of brand and product messaging in accordance with broader product messaging and positioning, and brand and style guidelines.


Skills required:

  • Essential to have prior Investment Management Product Marketing experience
  • Deep investment management product knowledge within specific capabilities as well as strong understanding of relevant key target segments.
  • Client focussed, and commercially driven.
  • Project management skills with a track record of delivery.
  • Up to date on Marketing and industry trends.
  • Data driven and digital first mindset
  • Strong influencing, collaborating and stakeholder management skills.


Apply now for immediate consideration.


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