Senior Product Marketing Manager

2 weeks ago

UK, UK, United Kingdom Backbase Full time

Europe & UK - Remote


As a Senior Solution Marketing Manager, you are the critical facilitator of product knowledge within Backbase, ensuring our global go-to-market is executed successfully and product information is always up to date and ready for use by customer-facing teams. You ensure alignment and strategic positioning and messaging of the Backbase product portfolio for Retail Banking & Wealth and collaterals created by other Product Managers.


What you'll do

You’ll join our fast-paced, diverse and highly skilled global GTM team as a well-rounded Solution Marketer. Your chief responsibilities will include becoming the subject matter expert in Backbase products for the Retail Banking & Wealth space as well as creating differentiated positioning, messaging and GTM strategies that help us grow our footprint in these lines of business.


You’ll frequently collaborate with teams across the business, like sales enablement, demand generation, field marketing, growth marketing, sales and solution engineering to gather market insights and create content that enables Backbase to run global and local campaigns targeting retail banking and wealth business leaders.


You will:

  • Build a deep understanding of our customers’ pains and needs, the market, lines of business and the competition across all the regions in which Backbase does business
  • Create Go-To-Market strategies and plans for your area and work with stakeholders across the company to bring them to life (marketing, partners, sales, services, product)
  • Define segmentation, use cases/scenarios, buyer personas and value propositions and use them to build repeatable sales plays aligned to specific lines of business
  • Manage and create content to support Retail Banking & Wealth motions including whitepapers, solution briefs, presentations, customer success stories, blog posts, ebooks, webinars, and more
  • Partner with Sales Enablement to develop effective materials and tools to support the sales process
  • Work with the product team to uncover new markets, scenarios and use cases, define new offers and influence roadmap decisions
  • Validate hypotheses through customer interviews, analyst inquiries, data analysis, and testing
  • Locate and leverage market trends and product opportunities to help improve Backbase’s offer and position
  • Watch competitive activities, identifying gaps and opportunities


Who you are

● Masters degree in IT, Business or Marketing ;

● 4+ years of experience in product marketing or related area in multi-use case, B2B platforms and/or SaaS (E.g. Mambu, Adyen, Salesforce, Pega, Appian, Atlassian, OutSystems, Mendix, ServiceNow, etc)

● Experience in banking / financial services / fintech is a plus but not required

● Native or native-level, writing, and presentation skills, as well as the ability to persuade, inspire and motivate others.

● Ability to grasp complex, technical subjects and make them easy to understand;


Competencies/skills

Strategic product marketing - You excel in content creation but your main strength is in creating differentiating positioning, messaging and go-to-market strategies. You think strategically in terms of what segments and use cases to focus on to generate repeatable sales and increase the effectiveness of our marketing and sales engines. You have a keen eye to locate market trends and pockets of demand using market research, competitive analysis, and customer insights to develop strategies that position our products as leaders in the industry.


Technology/software background - While you don’t need to have a technical background, you will need experience working with and writing about technical concepts. Our product is a complex banking platform, so you’ll need to be able to “talk the talk” with a minimal learning curve.


Self-starter - Our Global GTM team is highly collaborative, but we’re also expected to operate independently, bringing our unique strengths to the table with minimal hand-holding. So you’ll get guidance and advice but are expected to deliver value autonomously.


Project management - we don’t have a project manager because each and every one of us takes responsibility for our own work. In this role, you’ll need to work with a cross functional team and drive progress/deadlines in your product area, plus be an expert-level communicator to ensure all key stakeholders are kept up to date, especially when things don’t go according to plan.


People person - Believe it or not, we’re not all business. We also want to work with someone who’s energetic, collaborative, and fun.

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