Senior Product Marketing Manager

We go FullCircl

FullCircl was formed in 2021 following the merger of Artesian Solutions and DueDil. In September 2023, FullCircl acquired W2 Global Data Solutions. Backed by top-tier investors, including Octopus Investments, Notion Capital, Augmentum Fintech, and notable angel investors such as Dr. Steve Garnett (EMEA Chairman SFDC), FullCircl has solidified its position in the industry.

The acquisition of W2, a specialist compliance and fraud platform, has enabled FullCircl's identity solutions products to mature and penetrate new regulated markets. This expansion has extended FullCircl’s reach into both KYC and KYB. Over the past two years, we have more than doubled in size and are now a scaled business that has been profitable since early 2022.

FullCircl connects the insight you need when it matters most. We partner with more than 500 of the UKs leading banks, insurers and FinTech to deliver market leading insight on their business customers. Clients use our product to solve three mission critical business challenges, namely how to: identify & acquire, verify & onboard and retain & grow customers.

Our web applications and APIs are now used by more than 15,000 end users in large clients including Barclays, Lloyds, NatWest, and Aon, as well as powering digital journeys for high growth challengers such as Tide, GoHenry, Mettle, Caxton, and hundreds more.

Having established a roster of blue-chip enterprise clients in the UK, FullCircl is now looking to expand its reach through continued investment in the platform and exciting partnerships with category leading vendors including Acturis, nCino and IDNow.

We GRAFT to get it done

We want to hire like-minded people which is why our core values are important because if you join us it is pretty important that you fit right in. Ask yourself, do they describe you?

Growth Mindset - We are the change we want to see

Resourceful - We find a way to get it done

Accountable - We do what we say

Factual - We tell it like it is (without being a jerk about it)

Team - We work together to win together

What we can offer you

• We are a team that has a clear view of where it wants to go and are committed to supporting each other to get there.
• We have created an environment where driven and accountable people thrive, and the development and progression of people in our team is a top priority.
• We have been successful by building relationships with senior leaders in banking, insurance and FinTech and consistently delivering value to their teams.
• We operate in an environment where your contributions will be meaningful and good work recognised.
• We provide competitive compensation and benefits and believe employee ownership is a key part of cultivating the mindset we want from everyone.

The Role

Senior Product Marketing Manager

As a product evangelist, you understand the product feature set and its benefits and clearly articulate the value proposition through innovative and compelling deliverables such as messaging, marketing collateral, sales materials, battlecards and thought leadership content. You bring the story of our product to life for our company and the market.

You will be a self-starter, comfortable with a mix of challenges and fast pace. Day to day tasks will involve huge variety, from planning product launches and events, to creating collateral and presenting to the sales team.

You will be knowledgeable and experienced with crafting engaging positioning statements and messaging which stands out in a crowded market. You will be a strong communicate and skilled at managing multi-stakeholder relationships – be collaborative but also tenacious to achieve your goals for the ultimate success of the organisation. By understanding the product inside out and understanding its business impact, you will quantify and articulate the benefits of the FullCircl platform to our key audiences to help drive positive change in their organisations.

This is a key role for the go-to-market team, working collaboratively with Sales, CSM, Product Management, Brand Marketing, Demand Generation and other teams to drive growth and customer success.

Key Responsibilities

• Strategy: Create a product marketing strategy aligned to the company’s vision.
• Messaging: Develop product positioning and messaging that differentiates the product in the market, telling a unique story that attracts potential buyers.
• Content: Own and create product marketing content to articulate the benefits of the product to our key audiences (e.g. data sheets, infographics, white papers, user guides, web content, presentations, sales collateral, product videos, blog posts, product release announcements).
• Sales enablement: Partner with Product Management team to communicate the vision and value of new products. Develop the sales tools that support the selling process.
• Product launches: Plan and execute the launch of new products and feature releases including PR announcements. Manage the cross-functional communication of the product development roadmap and execution of the plan.
• Partners: Own partner marketing and enablement to ensure consistent communication of our value proposition(s).
• Customer Intelligence: Be the expert on buyers of the product, how they buy and their buying criteria.
• Market/Competitor Intelligence: Be the expert on competition. Follow and analyse market trends to help us position the product and identify new required capabilities.
• Customer Feedback Loop: Liaise with Product Management and Development to feedback on emerging requirements and suggest future areas of product improvement.
• Reporting: Measure performance and use data to adapt and improve everything within your control.

Our ideal candidate will have

• Entrepreneurial spirit and experience of working for early-stage companies
• Ambition to shape and develop a critical cross-functional area of a business
• Strong organisational skills – ability to coordinate multiple internal and external stakeholders
• Confidence interacting with senior executives as well as technical teams
• Experience in the FS market, particularly Banking and Insurance (working for or marketing to)
• Previous exposure to Fintech, Regtech, KYB, KYC or AML is a plus
• Understanding of SaaS, web applications and APIs
• Experience initiating and driving a range of GTM programs including, content marketing, webinars, trade shows, social media etc.
• Proven track record of success in similar roles
• Understand the difference between a value sale vs feature sale
• Desire to learn, develop and progress
• Degree or suitable professional qualifications in Marketing, Communications, or a related discipline
• Experience working with HubSpot and Salesforce
• 6+ years' experience in marketing enterprise software (including 2+ years in Product Marketing)

Our Amazing Benefits

• Hybrid/Flexible working model
• 25 days annual leave, with the ability to purchase more days
• Life Assurance and a fabulous Employee Assistance Programme
• Top Tier Private Health Insurance for you - talk to us about adding your family
• Discounts on various retail stores, gyms memberships and a bike scheme
• Access to LinkedIn Learning
• Peer to peer recognition…and much, much more

About Us

• 4.8 rating on Glassdoor
• Excellent employee retention
• We have a culture deeply engaged in D&I and have a team dedicated to overseeing this
• There are 18+ languages spoken between us
• We actively engage with and support charitable initiatives and volunteer opportunities
• Our skills are shared through our Mentorship program, all are welcome to join
• All ideas and feedback are welcomed. We want all FullCircl’rs to have a voice

“ No matter what stage you are in your career, at FullCircl you are viewed as an individual and given the opportunity to own your career. During my time at FullCircl, the nurturing culture has grown my confidence and given me the opportunity to work with some of our biggest clients.”…. Chloe Weatherill – CSM