Head of EMEA Marketing

3 days ago


London, UK, United Kingdom William Blake Group Full time

Responsibilities

  • Work with the Global Head of Marketing and the US business to create, refine and implement the firm’s marketing strategy in Europe.
  • Build and enhance the firm’s brand and market position through different channels including PR, Digital, Internal Comms, Events, Content & Product Marketing.
  • Manage a small London-based team with a player/coach mentality to coordinate the development and execution of marketing initiatives.
  • Utilise KPIs to measure success and analyse results in order to make strategic recommendations and influence senior stakeholders within the business.
  • Work collaboratively with the US Marketing team to plan and launch creative campaigns with an understanding of how to market in various countries across EMEA.

Requirements

  • 10+ years of international marketing experience with a proven track record driving growth through innovative campaigns across EMEA.
  • Prior experience of developing a marketing strategy and ensuring success through measurement of KPI metrics.
  • Asset management experience is essential although prior private markets coverage is not necessary.
  • Strong understanding of institutional client segment.
  • Assertive leader who is able to empower staff and influence senior stakeholders to drive change and growth.


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