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Marketing and Brand Director

2 months ago

UK, UK, United Kingdom Scentra Balms Full time

Marketing and Brand Director - Perfume house


12-13 month FTC (4 or 5 day week considered)


West London/Hybrid Working


[Hybrid working - Tues/Wed/Thurs in the office]


Exceptional opportunity for an experienced marketing and brand professional to lead the marketing and brand strategy for a perfume brand. This role involves managing agency partners to drive consumer acquisition, and brand awareness, and grow brand presence on online platforms.


Key Responsibilities:

• Develop and execute a multi-channel marketing plan to drive brand engagement, consumer acquisition, and awareness

• Lead brand ambassador initiatives

• Create compelling brand content across various touchpoints including ECRM, digital, social, and packaging

• Ensure optimal brand visibility

• Manage external comms and PR agencies and marketing budget


Requirements:

• Proven experience in brand marketing, preferably within the perfume and beauty industry

• Expertise in multi-channel marketing, social media strategy, and brand content creation

• Demonstrated leadership skills, commercial acumen, and ability to drive exceptional results

• Experience managing and coaching direct reports, and working cross-functionally on projects

• UK market experience required, global/international market experience is a plus