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CRM Executive
2 months ago
Job Title: CRM Executive
Company: Diamonds Factory
Location: London
Reports To: Head of CRM
Employment Type: Full-Time
About Us:
Diamonds Factory is a renowned luxury jeweller, celebrated for its exquisite craftsmanship and personalized jewellery. With a strong focus on customer satisfaction and bespoke experiences, we are committed to delivering high-quality pieces that resonate with our sophisticated clientele.
Job Overview:
We are seeking a highly motivated and skilled CRM Executive to join our team and support various CRM
initiatives. This mid-level role will involve assisting in the development and execution of marketing communications across email and SMS, with a strong focus on growing customer retention and loyalty through a digital-first strategy. The CRM Executive will also play a key role in data collection and engagement, while supporting the briefing of data analysis to inform strategic decisions and targeted marketing efforts.
Key Responsibilities:
Marketing Communications:
- Assist in planning, executing, and optimising email and SMS campaigns using Klaviyo, ensuring timely delivery of personalised content that enhances the customer experience.
- Work with the marketing and creative teams to develop engaging, on-brand messaging and visuals that drive customer engagement.
- Assist in managing and implementing the international strategy, ensuring that communication and promotions are relevant, timely and localised.
- Monitor the performance of CRM campaigns, analyzing metrics such as open rates, click-through rates, and conversion rates, and make recommendations for improvement.
- Ensure all communications comply with GDPR and other relevant data protection regulations.
Customer Retention & Loyalty:
- Support the development of strategies to increase customer retention and brand loyalty, primarily through digital marketing channels.
- Implement initiatives aimed at nurturing long-term customer relationships and increasing repeat purchases.
- Collaborate with the marketing team to design loyalty communications, promotions, and other tactics that encourage ongoing customer engagement.
- Work closely with the Head of CRM & Ecommerce team to implement and manage the referrals scheme, monitoring and improving on targeting, touch points and communication.
- Use customer segmentation to create targeted, personalised marketing campaigns.
Customer Engagement & Data Collection:
- Assist in creating innovative ways to engage customers and gather valuable data through digital touchpoints.
- Ensure the accurate collection, storage, and use of customer data, contributing to a seamless customer experience across all channels.
- Identify opportunities to improve data collection methods to enhance personalisation efforts.
Data Analysis & Strategic Input:
- Brief the data analysis team to ensure clear understanding of business objectives and CRM goals.
- Collaborate with data analysts to extract key insights from customer data that will inform strategic business decisions.
- Provide actionable insights based on CRM performance and customer behavior to guide future marketing efforts and product targeting.
- Monitor trends and customer behavior to identify new opportunities for engagement and retention.
CRM System Support:
- Assist in maintaining and updating customer data within Zoho, ensuring accuracy and completeness.
- Support the alignment of in-store data with our central CRM system to create a unified customer view.
- Support store staff on CRM processes and best practices.
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field.
- 3-5 years of experience in a CRM, digital marketing, or customer retention role, ideally within the luxury retail sector.
- Proficiency in using CRM and email marketing platforms, especially Klaviyo.
- Strong understanding of customer lifecycle management and retention strategies.
- Data-driven mindset with the ability to interpret analytics and make data-informed decisions.
- Excellent communication and interpersonal skills, with the ability to work cross-functionally with marketing, creative, and data teams.
- Strong organizational and project management skills, with the ability to manage multiple campaigns simultaneously.
- Creative problem-solver with a passion for customer engagement and loyalty.