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Senior Performance Marketing Manager
3 months ago
Senior Performance Marketing Manager - D2C Subscription Scale Up - Negotiable Salary
Are you an experienced performance marketing expert looking to take that next step? Pivotal are delighted to be recruiting for a Senior Performance Marketing Manager for a D2C subscription scale up in the wellness space.
The Opportunity:
Our client are a disruptive D2C business and have raised nearly £100m to date They have grown to 500+ employees globally and launched in the UK in 2022.
Their journey started in 2019 , before expanding to the UK and EMEA. Developing their brand & diversifying the product range, they currently have 5 new brands within their portfolio.
They prioritise test and learn approaches, teamwork and collaboration, creative problem solving, and collaboration is of paramount importance.
They are currently at a pivotal point in their growth in the UK and are looking to treble their customer base by the end of the year.
Role:
- Oversee and build a world-class digital media mix for the UK business
- Drive, develop and optimize the paid social and search strategy
- Drive a culture of continuous improvement with regards to creative, delivering (and measuring effectively) cost-effective A/B testing across social, display and other channels.
- Own weekly, monthly and annual forecasting and budgeting of your owned channels. Gain a strong perspective on how this fits within and influences the broader marketing mix.
- Partner with internal teams to build dashboards, identify trends in performance, and refine attribution methodology for your media channels
- Drive improved customer acquisition and retention for the business
We Are Looking For:
- You have 4+ years’ experience in performance marketing across both paid social and PPC
- Experience working with or in a high-growth business or scale-up/start-up
- Highly analytical, able to generate meaningful insight from broad data sets and effective at presenting findings
- Experience managing six-figure budgets (yearly or monthly)
- Ability to solve problems independently
- Numbers-orientated – you pride yourself on hitting challenging financial targets
- Constantly curious and have a relentless approach to learning new things and innovating as well as taking on feedback
- Experience within a regulated industry (desirable)
- Scripting experience (desirable)
Key Skills: Performance Marketing, Paid Media, Digital Marketing, PPC, Paid Social, Paid Search, Search Engine Advertising, Google, Meta, Facebook, Instagram, TikTok, Youtube, OOH, Growth Marketing, Acquisition, Retention, Tableau, Google Analytics,
Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.
