Head of Paid Social

3 weeks ago


London, UK, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

Role Overview:

As the Head of Paid Social, you’ll lead the development and execution of paid social strategies across various platforms. You’ll be responsible for driving the success of our clients’ campaigns, managing a team of social media specialists, and ensuring we stay ahead of industry trends. This is a senior role that requires a mix of strategic thinking, creative insight, and hands-on expertise.


What You’ll Be Doing:

Strategic Leadership:

  • Develop and oversee paid social strategies that align with client goals and deliver strong ROI.
  • Lead the Paid Social team, providing direction, support, and mentorship to ensure high performance and continuous growth.
  • Stay ahead of social media trends and platform updates, and ensure our strategies evolve accordingly.

Campaign Management:

  • Oversee the planning, execution, and optimization of paid social campaigns across platforms such as Facebook, Instagram, LinkedIn, TikTok, and Twitter.
  • Ensure campaigns are effectively targeted, on-brand, and delivering the best possible outcomes.
  • Analyze performance data and refine strategies to optimize results.

Client Relations:

  • Work closely with key clients to understand their business objectives and develop paid social strategies that meet and exceed their expectations.
  • Present strategies, campaign results, and insights to clients, ensuring clear communication and strong relationships.

Collaboration & Innovation:

  • Collaborate with other departments, including creative, content, and analytics, to ensure an integrated approach to client campaigns.
  • Experiment with new ad formats, platforms, and creative approaches to keep our campaigns fresh and impactful.


What We’re Looking For:

Experience:

  • 5+ years of experience in paid social, with a proven track record of leading successful campaigns.
  • Experience in a leadership role, managing teams and working directly with clients.

Skills:

  • Deep understanding of all major social media platforms and their advertising capabilities.
  • Strong analytical skills and experience with data-driven decision-making.
  • Excellent communication and presentation skills, with the ability to articulate complex strategies to clients and internal teams.

Mindset:

  • A strategic thinker with a creative flair and a passion for social media marketing.
  • A collaborative leader who can inspire and develop a team.
  • A proactive problem-solver who’s always looking for ways to innovate and improve.

Perks:

  • Competitive salary with performance bonuses.
  • Flexible working arrangements—work from wherever you’re most effective.
  • Opportunities for professional growth and development.
  • A supportive, creative, and fun team environment.
  • Access to the latest tools and technologies in digital marketing.


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