Paid Social Account Manager

3 months ago

London, UK, United Kingdom New Avenues Full time

Passionate about Apps and Mobile/Digital Marketing? Want to join a growing and award-winning Agency with an impressive list of clients?

This is a great opportunity to join an experienced, and ambitious team who operates on a global scale and who are passionate about Apps and mobile marketing. This highly consultative agency takes real pride in its work and as a result, has been recognised by its many awards and the number of long standing client relationships that keep evolving. Following a healthy year and now experiencing business growth, there is now a need for a Campaign/Paid Social Account Manager to join their friendly team.

Due to the size of this agency, this is a dual role where you will be responsible for the strategy and delivery of the Agency’s mobile/app campaigns alongside managing the day-to-day client relationships. The position requires a motivated, enthusiastic, data-centric individual with at least 2-3 years experience in Paid Social/Campaign Account Management, preferably within Mobile/App but other digital will be considered. The Campaign management has a focus on the delivery of advertising within the mobile/app paid social environment (incl Meta, Snap, TikTok, Google) and you will need a proven track record of this.

This is an excellent career opportunity for the right individual as you will have a chance to develop new skills whilst also growing with the company.

This is a hybrid role with an expectation to be in the Central London offices 3 days a week

Responsibilities of the role include:

  • Manage the day to day relationships with a number of clients, building trust and growing the accounts
  • Develop and execute comprehensive paid social advertising strategies across various platforms (Google, Meta, Snap, TikTok etc)
  • Create and manage app focused paid social advertising campaigns, ensure full optimization to maximise client KPIs, including user acquisition, engagement and revenue generation
  • Monitor campaign performance, analyse data and prepare regular reports for clients detailing insights, optimisations, and recommendations for improvements
  • Identify growth opportunities within client accounts; Strategize and implement initiatives to drive account & revenue growth
  • Conduct thorough research and analysis of target audiences, competitors and industry trends to implement into campaigns and help drive performance
  • Stay abreast of the latest trends, innovations and best practice in paid social advertising to provide insight for client campaigns

Candidate specifications:

  • At least 2+ years proven experience within paid social campaign management, ideally within App or Mobile Marketing across platforms including Meta, TikTok, Google
  • Previous Agency Account Management experience, ideally within App/Mobile Marketing or similar digital agency
  • Strong working knowledge of ad formats, targeting and optimisation techniques specific to each platform
  • Confident, fluid communication skills and strong presentation ability
  • Proficient in utilising campaign management and analytical tools
  • Exceptional interpersonal skills with a track record of building long standing client relationships, alongside being a collaborative team member
  • Excellent analytical skills, able to interpret and present data, draw insights and make data driven decisions
  • Highly organised with the ability to manage multiple campaigns and client accounts
  • Motivated, proactive, can-do mindset
  • Passionate about digital and app marketing

Please note only suitable applicants will be contacted regarding this position.

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