Growth Marketing Manager

3 weeks ago

UK, UK, United Kingdom Sweet Analytics Full time

Our Beauty Industry client is seeking an innovative and results-driven Growth Marketing Manager to join their dynamic team. You will work closely with the GMD to craft and execute a robust performance marketing strategy that drives new customer acquisition, increases website traffic, and boosts sales across various digital channels. This role requires a strategic thinker with hands-on experience in digital marketing, paid marketing activations, excellent analytical skills, and the ability to manage multi-country campaigns.


Duties and Responsibilities:


  • Collaborate with the GMD to develop and execute the performance marketing strategy
  • Allocate budget and create detailed plans aligned with key business objectives, focusing on new customer acquisition, website traffic, and optimal marketing spend by channel
  • Oversee all paid digital media channels particularly Facebook, Instagram, TikTok & Google. Ensuring best practice creative and targeting to achieve optimal ROAS. Work with account managers at each platform and manage a team of paid media specialists
  • Working alongside the Product Marketing Manager to develop responsive creatives and marketing hooks to promote key products, services and brand messages
  • Enhance marketing response by managing the customer journey and localised experiences using landing pages and conversion-focused tactics
  • Implement creative across multiple countries and languages, including Germany, UK, France & Italy. Report on local performance and suggest strategies to grow international customer recruitment and sales
  • Recruit influencers to promote key products, services, and brand messaging. Develop and deploy influencer creative for performance marketing where appropriate
  • Manage affiliate marketing (Content, Vouchers, Cashback) with AWIN in the UK and DE.
  • Identify opportunities to expand affiliate revenues and implement additional local affiliate marketing programs
  • Take ownership of all performance marketing reporting, trends, and KPIs. Provide detailed analysis to inform strategic decisions and optimise marketing efforts.


Skills / Qualifications:

  • Degree level - (in marketing, preferably).
  • Excellent verbal and written communication skills.
  • Proven experience in a similar senior role with a keen interest in beauty and lifestyle trends, as well as Brands. Previous experience in cosmetics is not mandatory, but may be advantageous.
  • Numerate and analytical with the ability to produce reports and derive valuable insights and analysis. Commercially astute, proactive and self-starter.
  • Unafraid to take charge when necessary, be decisive and build support for those decisions.
  • A confident self-starter with a strong work ethic and strong team building skills.
  • Excellent knowledge and strong understanding of the digital landscape and trends.
  • Good and confident communicator with the ability to work across multiple departments.

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