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Growth Marketer- Campaigns and Content

4 months ago

UK, UK, United Kingdom Superb People Full time

We are seeking a highly skilled and experienced individual to join our Marketing team as a Senior Campaigns & Content Marketing specialist.


The primary focus of this role is to drive and analyse traffic to our website, increase conversion rates, and manage the sales funnel. Through data-driven insights and strategic planning, you will play a crucial role in increasing traffic and conversion to achieve our set goals.


Key responsibilities include overseeing all aspects of inbound and outbound marketing for potential customers, from budgeting and planning to implementation, optimization, and campaign follow-up. You will be responsible for driving paid marketing across various channels, managing SEO and SEA strategies, and developing content strategies for the website. Your expertise will be instrumental in ensuring the performance and functionality of our website, primarily using tools such as Google Marketing Platform and Drupal.


In addition to driving initiatives forward independently, you will collaborate closely with the team, particularly the Content Manager and SDR. You will also work closely with sales, product, and other departments to gain a comprehensive understanding of our organization's business operations.


To be successful in this role, you should have a post-secondary education from college/university and a minimum of 5 years of experience in digital marketing. Proficiency in both paid and organic marketing, marketing metrics, and A/B testing is essential, as is mastery of tools such as the Google Marketing Platform, CMS, and Marketing automation systems. Experience in lead generation, strong analytical skills, and the ability to handle large amounts of information are also required.


While experience in the software industry or at a SaaS company is advantageous, it is not essential. We are looking for individuals who can see the bigger picture, prioritise effectively, and maintain a flexible approach, and who enjoy working in a role that combines independent work with teamwork in a dynamic environment.


Role Summary

The role of Campaigns & Content Marketing mainly includes three parts: campaign execution, increasing conversion and managing the marketing funnel. Through data-driven insights, the role will be to increase traffic and conversion to reach set goals.


Key Responsibilities

Opportunity to oversee all aspects of inbound and outbound marketing for potential customers, including budgeting, planning, implementation, optimization, and campaign follow-up.

Responsibilities include driving integrated digital campaigns across multi-channels including but not limited to paid media, SEA and email nurtures.

Cross collaboration with Content Marketing, Business Development, SEO and Sales teams ensuring there is a feedback loop to stay in line with KPIs.

Key focus on ensuring website performance and functionality, primarily using Google Marketing Platform and Drupal.

High level of accountability to drive initiatives forward, while collaborating closely with stakeholders of the business.

Close cooperation with sales, product, and other departments, offering a comprehensive understanding of the organization's business operations.

Confidence to present in meetings with peers and leadership to articulate results from campaigns.


Qualifications

Post-secondary education from college/university.

Minimum of 5 years of experience in digital marketing.

Proficient in both paid and organic marketing, marketing metrics, and A/B testing.

Mastery of tools such as the Google Marketing Platform, CMS, and Marketing automation systems.

Experience in lead generation, including capture, nurture, and qualification.

Strong analytical skills with a keen ability to work with numbers and statistics.

Ability to handle large amounts of information, identify patterns and connections, and present insights in a simplified manner.

Experience in the software industry or at a SaaS company is advantageous but not required.

Ability to see the bigger picture, prioritize effectively, and maintain a flexible approach.

Enjoyment of a role that combines independent work with teamwork in a dynamic environment


If you are passionate about driving marketing initiatives forward and making a significant impact within a collaborative team environment, we encourage you to apply for this exciting opportunity.