Senior Account Executive- Travel

2 weeks ago


London, UK, United Kingdom PURPLE Full time

Main Duties:


Purple is actively seeking a bright and enthusiastic Public Relations Senior Account Executive to join its Lifestyle Division in the agency’s London office, working across our high-profile luxury travel clients to implement communications strategies.

The right candidate must have a genuine passion for managing ongoing communications on behalf of high-profile clients and using initiative in order to achieve exceptional results. Must be organized, driven and creative. Strong written communication skills and an established understanding of public relations are essential.


  • Media networking and liaising; Maintaining strong relationships with media through regular one-to-one appointments and meetings
  • Competitive media research and analysis
  • Participating in the creation of communications plans
  • Navigating partnership and collaboration opportunities
  • Support AM’s on communication with all clients, building rapport and credibility based on trust and expert counsel
  • Proactively pitch story ideas to achieve maximum editorial placement across your brands
  • Manage and motivate junior members of the team to ensure day to day operations run smoothly and PR results are delivered; while supporting them in their growth to the next level.
  • Monitoring all media, print, digital and social channels for brand coverage and competitor activity, scanning relevant articles for distribution around the team
  • Handle product and image call-ins, and compile and manage all mass mail outs
  • Begin to build media relationships by attending press meetings and launch events
  • Compiling reports and coverage presentations for all clients
  • Supporting the team with key launches and events
  • Maintain and establish industry contacts with digital influencers and bloggers.
  • Day-to-day support on mailings, events, social media promotions, partnerships, blogger and influencer outreach initiatives, and reporting
  • Monitor and benchmark social media activities of other competing brands
  • Identify and track emerging trends, initiatives, and vendors in the digital space and develop relevant client applications.
  • Analyse outcomes and create reports summarising results


Requirements:


  • 2-3 years of Lifestyle PR experience, ideally within an agency scope
  • Familiarity with the organization of press reports and press clips.
  • Demonstrate solid understanding of and ongoing interest in media relations.
  • Able to identify communication opportunities through a pro-active approach.
  • Ability to work in a fast-paced environment, meeting tight deadlines. Excellent prioritizing and time management.
  • Discreet, professional and articulate, with excellent communication skills.
  • Extremely well-organized, methodical and efficient, with strong initiative.
  • Strong writing skills.
  • Computer skills including Outlook, Excel, PowerPoint



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