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Marketing Manager

2 months ago

UK, UK, United Kingdom The View from The Shard Full time

Marketing Manager

Reports to: Chief Executive Officer

Hours: Monday – Friday, 9am – 5.30pm (Hybrid working)

Salary: up to £47,500 per annum, depending on experience


THE PERKS

  • 25 days Holiday + Bank Holidays
  • Length of Service Benefit – additional day holiday for every year (capped at 5 years)
  • Employer pension contribution of 5% of your annual salary
  • Private Medical Insurance for you and your family
  • Life Assurance
  • Complimentary tickets to The View


ROLE PURPOSE

You will be an integral part in the development of the Company’s Marketing and Communication strategy. As our brand guardian, you will be involved in all things visual and creative such as our social media presence, website, marketing materials, advertising campaigns, signage, and digital media. You will take the lead of our social media platforms and will create engaging content to retain and increase our customer database.


WHO WE ARE LOOKING FOR

We are seeking a passionate Marketing expert with a strong focus on PR, branding, and digital platforms. This dynamic role requires someone who excels at executing high-quality marketing campaigns while maintaining brand integrity. The ideal candidate thrives in a hands-on environment, working independently yet effectively collaborating with external agencies, media professionals, and internal teams. Creativity and initiative are key, along with proficiency in graphic design tools like Adobe InDesign or Photoshop. If you are ready to drive our marketing efforts and bring fresh ideas to the table, this role is for you.


RESPONSIBILITIES

Agency Management

  • Day to day management of marketing agencies (brand, advertising, website, digital and research) including briefing, sign off processes and reporting.


  • Advertising & Media Campaign Management
  • Support on the development and implementation of the annual marketing and communications strategy.
  • Support the development of briefs for media and creative agencies ahead of each campaign and review proposed approaches by the agencies.
  • Manage campaign timelines and all campaign creative.
  • Report on campaign performance.
  • Evolve messaging to adapt to market trends and conditions.


Brand Management

  • Act as brand guardian on all branded materials including on and off-site signage, retail products, events and printed materials to ensure it meets quality standards and brand guidelines.
  • Work with external teams to develop and produce all brand collateral ensuring all materials produced meet our quality standards and our brand guidelines.
  • Curating and developing creative opportunities that are on brand and relevant to our target audience, and work with the wider marketing and operational team to deliver these ideas.
  • Ensure brand is correctly represented across third party platforms.


Digital Communications

  • Support on the development and implementation of the digital marketing strategy and social media strategy (paid and organic).
  • Responsible for the daily management of TVfTS social media channels, proactively curating and scheduling engaging two-way content and posts in line with the sales and marketing objectives for the business and the overall social media strategy.
  • Ongoing management of TVfTS website including updating content (wordpress), content creation and conversion rate optimisation.
  • E-CRM – creating and scheduling online database communications working with other team members to curate the content.
  • SEO strategy development and management on both a domestic and international scale.
  • Collate audience insights and results, analyse and present to the relevant teams to drive strategy development.
  • Monitor digital performance with media buying agency and ensure maximum return on investment across all channels.
  • Support the internal communication function of the business in delivery of communications, newsletters, events and updates to key departments.
  • Support TVfTS Corporate Responsibility – respond to ad-hoc charity requests and support the programme as set out by the Senior Team.


PR

  • Manage media and influencer visits working with the guest experience team to ensure a smooth delivery and follow up post visit with relevant call to action
  • Manage filming, influencer and photography requests including on site shoots both commercial and editorial which will involve out of hours working on occasion
  • Help generate and implement creative ideas to gain press coverage and social content resulting in positive publicity for The View and maintain a high profile in the media
  • Support the sales team with industry award submissions as required.


Administration

  • Reporting on Marketing activity and sharing updates relating to Marketing to the internal team.
  • General administration relating to marketing and branding; printing signage, ordering business cards
  • Raising of POs and other financial administration relating to marketing

Please note the responsibilities outlined in this job description are intended to provide a general overview of the role. As our organisation evolves, the nature of this position may change. The company reserves the right amend the responsibilities as necessary to meet the ongoing needs of the business.

SKILLS AND EXPERIENCE

  • Experience in a Managerial level in a stand-alone role.
  • Experience in working in a premium visitor attraction, hospitality or entertainment venue.
  • Branding Experience.
  • Copywriting Skills.
  • Solid understanding of email KPIs and deriving insights for wider business reporting and actions.
  • Ability to manage projects, work to tight deadlines and adapt to changes.
  • Experience of implementing marketing strategies.
  • Demonstrable experience in using WordPress, Mailchimp and Social Media Platforms.
  • Demonstrable experience in soling managing social media campaigns from content creation, publishing, and analytics.
  • Use of Microsoft Office at an 'Advanced' level.
  • Demonstrable experience in design programmes such as Adobe InDesign or Photoshop.
  • Strong written and verbal communication skills Highly organized, with good time management skills.
  • Strong self-motivation and drive with demonstrable initiative.
  • Budget management experience and good numerical skills Self-motivated and pro-active.
  • Ability to work independently with minimal supervision.
  • Experience working both independently and in a team-oriented, collaborative environment.