Social Media and Communications Executive

1 month ago

London, UK, United Kingdom The Thinking Traveller Full time

Our Vision and Our Company Etiquette


Our vision is to be the world’s most thoughtful villa company. To achieve our vision, we are thoughtful, we work with integrity, and we take a principled, considerate, proactive, and passionate approach to what we do. Every day.


What we do


We manage an exclusive collection of luxury villas around the Mediterranean. Our knowledgeable sales team personally chats with our clients to match them with the perfect villa. We then arrange everything they need for their stay, including private chefs, experiences, boat trips, cooking courses, wine-tasting, and access to local secrets. We recently received investment from Piper (Mindful Chef, Bloom & Wild) and were awarded B Corp status last year.


The role


An integral part of The Thinking Traveller’s brand marketing team, the Social Media and Communications Executive will take ownership of our social media strategy and its execution, bringing our brand to life through compelling and engaging content. This role will focus on enhancing our social media presence, making The Thinking Traveller the home of inspirational travel content, alongside supporting our wider PR and communication initiatives.

The ideal candidate will be a dynamic storyteller with a creative mindset. Willing to be hands on creating and directing content, alongside excellent communication skills, and the ability to manage multiple projects in a fast-paced environment.


What you'll be doing


Social Media Content and Execution

  • Work with the Head of Brand Marketing to define the approach and content strategy for each of our social media channels: Instagram, Facebook, Pinterest, LinkedIn, TrustPilot
  • Define our core messages and content for each channel. Creating ownable social franchises and campaigns which position TTT as the home of inspiring travel content, amazing villa destinations and local expertise. Act as a brand guardian, ensuring every piece of content and copy we publish represents our position as an inspirational, luxury travel brand
  • Manage the social media calendar, ensuring timely scheduling, publishing, and channel-specific tailoring of content
  • Ideate and oversee the creation of engaging content, including stills, motion visuals, and storytelling pieces, collaborating with internal and external creative teams. Be confident in creating and editing your own content, alongside briefing content creators and photographers in our destinations, or briefing in design and motion edits
  • Lead community management, fostering authentic engagement and promptly addressing comments and mentions
  • Stay informed about social media trends, competitors, and audience preferences to maintain an innovative and relevant social media presence
  • Monitor and analyse social media performance metrics, providing monthly reports with insights and recommendations for optimization. Test and learn new content and posting formats so we can grow effectively


PR & Media/Influencer Hosted Stays

  • Support our ongoing activity of media and influencer relationships, either directly or supporting our PR agencies in the UK (global) and DACH (Germany and Switzerland)
  • Develop direct relationship with influencers and content creators across social media platforms. Identify new opportunities for partnership to help deliver on brand awareness and engaging content
  • Identify and coordinate hosted stays for journalists and influencers, working closely with operations and local teams to ensure a seamless experience
  • Collaborate on PR activations, events, and digital outreach to drive high-quality backlinks and brand mentions


Wider Marketing Support

  • Understand the travel and lifestyle landscape and key personalities. Identify new people and brands for us to partner with and ways to stand out from the competition
  • Help manage the brand marketing budget, including owning social media content and hosted stays. Reconciling regularly with finance
  • Be an all-round help and support to the successful running of the PR and Brand Marketing function. Not afraid to get stuck in and collaborate across a variety of projects


Your skills and experience


  • Experience in a similar social media role in-house, with a social media agency or as a freelance content creator
  • Social Media Expertise: Understanding of major social media platforms, algorithms, content formats and audience engagement techniques
  • Content Creation Skills (photos, videos, graphics): proficiency in basic photo and video editing software, coupled with a strong storytelling ability (e.g. Canva layouts or InDesign)
  • Exceptional written and verbal communication skills in English: Ability to generate engaging and creative copy
  • Self-motivated, proactive, and a self-starter at heart, with an ability to thrive in a fast-paced environment and manage multiple priorities
  • A keen eye for aesthetics, coupled with a deep passion for travel, design, and photography as well as a sensitivity to the luxury hospitality landscape would be an advantage
  • A love and knowledge of our destinations and the rich cultures of the Mediterranean region would be a plus
  • Ability to work flexibly, including outside regular office hours when required, to support social media campaigns and community management


What we can offer you


  • A modern, spacious and comfortable office environment in the heart of Shoreditch
  • Social events organised by our Thinkers Social Committee
  • Monthly office lunch
  • Epic annual party
  • Bupa cashplan with access to 24/7 Employee Assistance Program
  • Life Assurance
  • Season ticket loan scheme
  • Cycle to work scheme
  • Staff Discount on our villas
  • The Truman Brewery Black Card offering discount on local shops around the office
  • Choice of a MacBook Pro or a Dell Inspiron
  • Hybrid working (3 days’ in the office / 2 days’ from home)
  • Working From Abroad Allowance
  • Volunteering Days


Our Commitment to Equity, Diversity and Inclusion


At The Thinking Traveller, we value and prioritise diversity and inclusion within our workplace, recognising the importance of ongoing improvement in this area. Our goal is to cultivate a thoughtful culture where every individual feels genuinely appreciated, respected, and included.


We firmly believe that by attracting a diverse group of talented individuals, we can benefit from a wide range of perspectives, experiences, and ideas. This diverse tapestry of Thinkers enables us to deliver exceptional results to our esteemed clients. We welcome applicants from all backgrounds, irrespective of race, ethnicity, gender, sexual orientation, religion, age, or disability.


If you are considering joining our team, we encourage you to apply and inform us if any adjustments are required during our recruitment processes. Your unique perspective and potential contributions are valued, as we strive to create an environment that is inclusive and supportive to all.

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