SEO Executive

3 weeks ago

Burntwood UK, Staffordshire, United Kingdom Busy Bees Nurseries Full time

Job Title: SEO Executive

Reports to: Head of Acquisition

Employment type: Full time permanent, 35 hours, Monday to Friday

Based: Burntwood, Hybrid but willing to travel to sites/events around the UK when needed

Salary: Up to £32k DOE




About the role


Reporting to the Head of Acquisition, the SEO Executive is responsible for delivering competitive search performance and optimising conversion at every step of the acquisition journey.



About Busy Bees


Established in 1983 we are now not only the largest but also the leading provider of childcare in the UK and the fourth largest provider in the world with almost 1000 centres across the globe operating in 10 countries.



About the benefits


  • Hybrid working
  • Access to Benefits and Wellbeing platform
  • Childcare discount up to 35%
  • Enhanced holiday allowance with an extra day off for your birthday



Responsibilities


  • Work with the Head of Acquisition to define and deliver SEO strategies and activity, including keywords and phrases, content and reviews, to ensure that Busy Bees is competing effectively in search and meets KPIs.
  • Lead on conversion rate optimisation programmes, performance, and analysis, at every stage to support ROI and KPIs.
  • Work with the paid media manager, web developers and agencies to optimise website performance, content, compliance and KPIs, including traffic, UX and conversion rates.
  • Stay ahead of consumer, industry, and technical trends and developments, proposing and managing recommended actions.
  • Work closely with the Brand & PR team to ensure all acquisition activity is aligned with the Busy Bees brand.
  • Support the Paid Media Manager to optimise the relationship between SEO and paid media, particularly PPC and social media.
  • Identify, manage, and optimise opportunities through directory listing platforms that benefit search and conversion performance.
  • Track identified keywords and report on organic performance, proactively reporting on SEO performance against KPIs, including successes and improvements, trends, opportunities and emerging risks, and making actionable recommendations.
  • Lead on the strategy and activity for review platforms, working with other departments, to ensure review scores and KPIs are met.
  • Take a forensic approach to SEO and CRO at a centre-by-centre level, to ensure every centre is optimised for lead generation.
  • Manage and monitor agency and third-party partners effectively to maximise ROI and secure advantageous organic search performance, ensuring SLAs and KPIs are delivered.
  • Champion SEO as the in-house expert, ensuring that activity is understood and reported on
  • Make website content changes as required.
  • Any other ad hoc projects and responsibilities assigned by the Head of Acquisition.




What we are looking for


  • Exceptional knowledge and understanding of content, search and analytical tools and systems.
  • Demonstratable prior experience in delivering high performing SEO and CRO activity.
  • Excellent attention to detail
  • A forensic approach to data and analytics
  • Results orientated.
  • The ability to work collaboratively with wider marketing teams and agencies to contribute to departmental objectives.
  • The motivation, tenacity, and interest to champion SEO internally and support the wider acquisition team.
  • Be a proactive problem-solver.
  • Relevant degree or qualification

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