Brand Executive

3 weeks ago

Burntwood UK, Staffordshire, United Kingdom Busy Bees Nurseries Full time

Job Title: Brand Executive

Reports to: Head of Brand

Employment type: Full time permanent, 35 hours, Monday to Friday

Based: Burntwood, Hybrid but willing to travel to sites/events around the UK when needed

Salary: Up to £28,000 DOE



Your Mission

Reporting into the Head of Brand, the Brand Executive supports in the delivery of the brand marketing strategy, supports the coordination of marketing deliverables and is responsible for local and cross-functional marketing support briefs.



Why Busy Bees?

Established in 1983 we are now not only the largest but also the leading provider of childcare in the UK and the fourth largest provider in the world with 900 Centre's globally to date, with plans to reach 1000 centres globally by 2023 this is the most exciting time to join us




Benefits

  • Hybrid/remote working
  • Substantial childcare discount
  • Enhanced holiday allowance with an extra day off for your birthday




Responsibilities

  • Work with the Head of Brand to inform the brand strategy and support in the delivery of plans and activity to a high standard.
  • Coordinate and deliver on marketing support requests for centres and other departments, ensuring clear briefs are established and high-quality plans and assets are produced as needed.
  • Pro-actively report on the performance of brand marketing initiatives.
  • Collaborate with third parties and partners on marketing initiatives and agreements to deliver strong performance in line with SLAs and KPIs
  • Copywriting for marketing channels and assets, including exceptional proof reading, ensuring the brand tone of voice is championed.
  • Work closely with the acquisition team to deliver brand activity effectively and ensure that all acquisition activity is aligned to brand guidelines.
  • Support in the roll-out of key marketing initiatives as requested by the Head of Brand
  • Support the Head of Brand in understanding individual centre performance challenges and develop and deliver bespoke action plans as needed.
  • Support in the delivery of customer communications for parent engagement, information, experience, and promotion.
  • Communicate updates and coordinate marketing initiatives with the operations team and internal communications, ensuring all activity is clearly briefed to centre teams.
  • Manage the creative briefing process and work closely with the Head of Creative to deliver creative solutions.
  • Organise, produce, and proof and marketing materials to a high standard and within brand guidelines.
  • Review data and insights and proactively provide recommendations and updates to the Head of Brand
  • Work closely with the integrations and acquisitions team to coordinate the marketing support for new centre openings.
  • Support in the creation of branded content across Busy Bees platforms.
  • Perform project management responsibilities as needed to ensure the successful coordination and timely delivery of initiatives.
  • Support the SEO Executive and Social Media Executive to ensure that support is always available to centre teams and business critical tasks are always covered.
  • Lead on administrative tasks as requested by the Head of Brand




The Right Candidate

  • Minimum of 2 year’s experience in a similar marketing role
  • Holds a good understanding of brand and brand management.
  • Proactive and confident in applying and introducing new and cutting-edge technology into marketing and business plans.
  • Enjoys working cross functionally with departmental and operational teams as well as 3rd party partners and external agencies.
  • Experience in executing brand campaigns to engage new / retain existing parents.
  • Great communication and people skills – social, verbal and written.
  • A strong focus on results – utilising data to analyse results and success of campaigns.
  • Be organised and have effective time management skills.
  • Able to handle multiple demands and competing priorities.
  • Demonstrable hands-on experience and delivers campaigns to time and budget.
  • Strong relationship builder.
  • Excellent attention to detail
  • A good strong all around generalist marketer

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