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SEO Account Manager

4 months ago

Stone UK, Staffordshire, United Kingdom Extramile Digital Full time

*Hybrid and Flexible Working*


Who we are:

As a current Digital Marketing team of 10 here at Extramile we’re looking to expand our team. We’re a friendly bunch who are passionate and driven individuals wanting to do the best for our clients. We have so many growth opportunities over the next 12 months with the expansion of digital channels, allowing all team members to grow their experience in various channels.


If you’re looking for a supportive, friendly and motivating work environment, Extramile is the place to be. From the beginning of your journey with us, you’ll always have people around you to support you and the training you need to succeed in the role.


Extramile Digital is an award-winning, fast-growing company that aims to be the leading partner in digital marketing, getting results for our clients through innovation and measurable programs. We believe our team is the key to helping us achieve this goal. All of the teams within the company work closely together to support the projects for our clients, so there’s never a dull moment We hold regular events company-wide both in and out of the office at all times of the year, which is a great opportunity to get to know your colleagues and have some fun.

We truly go the “extra mile”, not only for our clients but for our colleagues too. Don’t just take our word for it - join our great team.


Summary of the position:

As an SEO Account Manager, you’ll be responsible for managing numerous client accounts mainly in B2B with some B2C. You’ll be the main day-to-day contact for your clients, and building strong relationships will be a key factor of this role with great communication being essential.


You’ll be responsible for a variety of tasks supported by other team members.

  • Conducting scoping, milestone and ad hoc meetings with clients, developers, designers and senior management to develop and maintain SMART return on investment objectives and improve clients’ website profiles on search engines, with/for clients and company.
  • Deliver and report KPI performance for clients as per agreed package schedule either face to face, email or telephone and proactively drive activity and team objectives, with a focus on client retention.
  • Support our SEO strategy and campaign execution across all major search engines, primarily Google.
  • Drive SEO research, planning and execution across the key areas of technical, content and potential linking/outreach.
  • Maintain strong relations with our internal teams including Digital Marketing & Studio.
  • Share responsibilities for promoting ongoing internal learning in the form of Digital Marketing training/peer-to-peer learning in areas that require improvement for oneself and others, in a positive way and provide guidance to and inspire the SEM team through mentoring and coaching.
  • Deliver industry leading insights, analysis & content strategies.
  • Ensure that SEO best practices are implemented on current and new developments.
  • Provide tracking, reporting and analysis of performance campaign data from SEO campaigns and strategies.
  • On an ongoing basis provide comprehensive keyword analysis, research and monitoring using tools such as SEMRush, Google Analytics, Search Console, Google Tag Manager, Screaming Frog and more.
  • Support the maintenance of our own website from an SEO technical standpoint.
  • Liaise with relevant team members to ensure work is prioritised, completed and appropriately reported.
  • Organise training sessions with team members across the business to educate and showcase the value the technical changes are having on performance.
  • Reviewing competitor technical SEO activity.


Key Accountabilities

  • Proactively managing and building client relationships in line with client retention KPIs
  • Setting SMART objectives with clients to achieve results through data-driven strategies ensuring ROI being achieved for every client


Technical Delivery

  • Perform, mentor and advise on website launches, migrations, redirects and 3rd party applications (redirect strategies, content migration, crawl-budget optimisation) to support the digital marketing team and wider project(s) teams and clients.
  • Carry out site audits for clients (content, technical, link profile) and make recommendations for optimising the site.
  • Use a range of software and contribute to solving ways to automate processes, generate insight(s) and problem solve for the client.
  • Pre and post live technical audits.
  • Expanded keyword research, content plans and mapping.
  • Audits - UX/Backlink/Sitemap/URL Architecture.
  • GA4 setup and configuration.
  • On-page recommendations and implementation.


Knowledge

  • Desire to learn and acquire new skills in a rapidly changing digital climate.
  • Excellent spoken and written communication skills.
  • Confidence, tact and a persuasive manner.
  • Good people skills and evidence of working with various colleagues and clients.
  • A team player who can build and maintain good rapport and relationships.
  • A professional manner with good interpersonal skills.
  • Active listening skills.
  • Good organisational and time management skills.
  • A proactive, analytical problem solver with a knowledge-led approach.
  • Ability to work well under pressure, work independently and as part of a team.
  • Ability to prioritise changing workload(s) and handle multiple tasks / projects.
  • Taking part and engaging in the creation and attendance of social events to encourage collaboration within the team
  • Management of multiple client relationships.
  • Understanding of HTML, CSS, PHP and CMS (desirable).
  • Experience working in a Digital Agency (minimum 2 years experience)
  • Experience and knowledge of multilingual SEO (desirable).
  • Familiarity with WordPress, SEMRush, ScreamingFrog