Marketing Operations Manager

4 weeks ago

London, UK, United Kingdom Corndel Full time

Job Title: Marketing Operations Manager - ABM

Team: Marketing

Package: Pension, Unlimited leave, Flexible working

Location: London-based, Hybrid (2 days in office per week)


About Corndel:

Do you want to deliver meaningful impact at scale? Be part of a community that is purpose-driven? Join an inclusive, hugely ambitious, and successful team. This is a fantastic opportunity for an ambitious Marketing Operations Manager to create real value for our clients and help fuel our growth


Corndel is an award-winning strategic skills partner recently honoured as Skills-Training Provider of the Year. Our mission? To shape a world where everyone is empowered to be their professional best. We do this by partnering with a stellar list of clients including Gymshark, Unilever, The NHS, Aston Martin, Cancer Research UK, John Lewis, and The NSPCC. As one of the fastest-growing companies in the UK, we've already inspired and developed over 25,000 professionals and their organisations. Our programmes focus on the essential skills required for succeeding in today's ever-changing world of work: leadership, data, and technology. Our learners love us, rating us 9/1

0.If you're a proactive go-getter looking to step up your career, this is your stage. At Corndel, we don't just offer jobs; we offer careers filled with purpose, growth, and heaps of fun. Don't just take our word for it; our open, flexible, entrepreneurial culture means 92% of the team recommends working for us.


The Role:

This is a fantastic opportunity for a commercially ambitious individual to join an award-winning company which is breaking new ground in developing people through vocational learning. As Marketing Operations Manager - ABM, you will be responsible for the strategic and operational aspects of our account-based marketing funnel. Your primary focus will be to manage propensity and engagement scoring models, and the broader funnel infrastructure, ensuring that the business is identifying and targeting the right accounts at the right time. You will act as the product owner for Demandbase, ensuring seamless integration with other platforms in our tech stack, and enabling data-driven insights for stakeholders across Marketing, Sales and Account Management teams. You will play a critical role in managing the data flow, ensuring insights are provided to teams who will drive engagement with key accounts.


Responsibilities Include

  • Demandbase Ownership: Serve as the product owner of Demandbase, managing the platform to ensure it is optimised for identifying and scoring target accounts
  • ABM Strategy & Execution: Lead the operational framework of the ABM funnel, focusing on ensuring we identify and prioritise accounts based on their propensity to convert
  • Tech Stack Integration: Manage the integration of Demandbase with other marketing and sales tools to ensure data is flowing seamlessly between platforms
  • Data Insights & Reporting: Oversee the flow of data (first and third party intent data and engagement data) and insights from Demandbase to key stakeholders and teams
  • Scoring & Propensity Models: Ensure the accuracy and effectiveness of engagement and scoring models to ensure all teams are focusing on the right accounts at the right time. Working with and managing technical internal and external stakeholders to achieve this
  • Collaboration with Stakeholders: Work closely with cross-functional teams to align ABM operations with broader marketing and sales strategies
  • Performance Monitoring: Track key performance metrics and provide insights to support the continuous optimisation of ABM operations
  • Operational Efficiency & Process Management: Establish and refine operational processes across marketing teams to ensure efficiency, scalability, and alignment with sales strategies. Collaborate cross-functionally to streamline workflows, enhance communication, and ensure timely execution of campaigns and initiatives


About You

  • Technical Proficiency: In-depth knowledge of ABM platforms (especially Demandbase) and CRM systems
  • Data Management & Analysis: Strong data management skills with experience in managing account scoring models, data flows, and generating actionable insights
  • Marketing Operations: Demonstrated experience in managing the integration of marketing and sales tech stacks (e.g., CRM, marketing automation platforms
  • Project Management : Strong project management skills with the ability to drive cross-functional projects involving multiple stakeholders
  • Strategic Thinking: Proven ability to translate complex data into strategic insights that influence business development efforts


Experience and Skills

Essential

  • 3-5 years in marketing operations, demand generation, or ABM, with a strong understanding of ABM methodologies and platforms like Demandbase
  • Experience managing data integrations and insights in a B2B environment
  • Familiarity with marketing automation and CRM platforms, such as HubSpot, Salesforce, or Marketo


Desirable

  • Experience working with enterprise-level ABM strategies targeting high-value ac
  • counts.Knowledge of data governance and compliance regulations


Why Join Corndel?

We're committed to having a fully inclusive, welcoming, and safe culture and always striving to improve. We provide an environment that is truly flexible and supportive, somewhere you will have autonomy over your role. We're a leader in our field with quality and excellence at the heart of what we do


As part of our commitment to creating an inclusive workplace where all colleagues can be their true selves, excel in their roles, and progress in their careers, we recognize the importance of embracing diversity in the working population and making Corndel a fully accessible employer.


As Corndel is a Disability Confident Employer, we make sure that a fair and proportionate number of disabled applicants who meet the minimum criteria for a job will be offered an interview. If you would like to be considered under this scheme when submitting your application, please select the appropriate option to let us know that you have a disability. Please note this does not mean that all disabled people are entitled to an interview; in some recruitment situations, such as peak times, we might need to limit the overall number of interviews we offer.


If you have a disability that might affect any stage of the recruitment process, please let us know about any help or reasonable adjustments you need before any interview or assessment. We’ll work with you to make sure any appropriate support is in place and make the application process a more positive experience


Corndel is committed to safeguarding and safer recruitment practices and will undertake pre-employment checks on the successful candidate, including DBS Disclosure and a Barred List Check.

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