Proposition Marketing Executive

2 weeks ago


London, UK, United Kingdom EMR | Specialist in Marketing Recruitment Full time

A global wealth management company are looking for an experience Proposition Marketing Executive who can combine strong technical knowledge of wealth management and their marketing knowledge.


To excel in this role, the candidate must possess the ability to translate technical concepts into language that resonates with private clients and financial advisers.


You will have strong knowledge of wealth management with a particular emphasis on investment solutions, as well as an understanding of financial planning concepts and solutions would be a distinct advantage.


Responsibilities


  • Creating and maintaining compelling and tailored marketing and sales collateral that help target audiences understand the value of the brand's services and propositions.
  • Developing thought-provoking content and communication strategies to support the promotion of core services and propositions, including newsletters, campaigns, webinars and events.
  • Tracking KPIs, reporting on performance of marketing activity and optimising as required
  • Working with internal and external stakeholders to ensure messaging, content and collateral produced accurately represent and promote the propositions.
  • Keeping the sales team, investment managers, and financial planners up to date with marketing plans and any new collateral.
  • Reviewing the market landscape and conducting regular competitor analysis to identify improvements and new ways in which marketing can stay ahead of their competitors. Presenting such information in a compelling way.


Skills & Experience


  • Strong proposition/product marketing experience
  • A good understanding of wealth management and investment management solutions
  • 3-4 years marketing experience within Financial Services


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