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Biddable Account Manager

2 months ago

London UK, UK, United Kingdom Performics UK Full time

With a history that dates back over 80 years,Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023

Job Description

The role of the Biddable Account Manager focuses on delivering best in class campaign strategy activation, optimisation and analysis for Primark. Campaigns objectives include branding, awareness, footfall driving and direct response. You will be working very closely with a senior executive and an executive, with the opportunity to develop your management skills and will report into the Biddable Account Director who oversees all biddable media activation for the client. You will be working across both Paid Social campaigns as well as have the opportunity to develop our paid search offering on the account, with activity primarily targeting the UK as well as other European markets.

You will work with the team to ensure the biddable media strategy is executed, implementation and optimisation goals are achieved and clients’ targets are met as efficiently as possible within the given timescales. These are fast-paced and dynamic clients who are looking for innovation and success.

You will work with partners including Google, Facebook/Instagram, Twitter, Snap, Pinterest and TikTok. Biddable experience is preferred, but candidates with a background in just Paid Social will be considered.

Key Responsibilities:

  • Be responsible for activation, optimisation and reporting via Social platforms (primarily including, but not limited to, Facebook/Instagram, YouTube, TikTok and Pinterest)
  • Create media plans and provide spend forecasts
  • Support the AD on regular client communications and account strategy
  • Creation of documents to showcase performance and provide in-depth analysis of results
  • Ensure all media is booked and reconciled on time according to the financial process
  • Proactively find innovative ways to improve campaigns’ performance and propose testing strategies
  • Manage and upskill junior members of the team

Qualifications

We are looking for an enthusiastic and bright candidate, with a strong passion for all things digital and the drive to establish a successful career in media. This role offers a great opportunity to develop line management skills. Passion for digital, an open mind and an ability to work well with people are a must.

Pre-requisites for the role

  • In-depth knowledge of biddable advertising, particularly Facebook and Google with a clear understanding of optimisation across these platforms
  • Media planning and analytical skills
  • Prioritisation and organisation skills
  • Team contribution
  • Performics values and ethics – Is open to new ideas and change, curious, and collaborative; actively builds his/her knowledge, skills and digital expertise in order to promote and deliver effective campaigns ; desire to contribute, above and beyond role, to the agency as a whole

Additional Information

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

  • WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
  • REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
  • HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
  • FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
  • FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
  • GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).