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Marketing Campaign Manager

3 months ago

UK, UK, United Kingdom Verint Full time

***Must be based in the UK***


The Role

The Targeted Demand and Nurture Manager is responsible for developing and executing targeted demand generation and lead nurturing strategies to drive qualified leads and opportunities for the sales team. This role will play a pivotal role in unlocking the full potential of our marketing efforts through advanced utilisation of intent data alongside the design of specific ABM & nurture programmes to drive awareness, preference and conversion, creating pathways which drive penetration into target organisations and individuals. The role holder will be responsible for analysing intent insights/signals from our intent platform, identifying the hottest leads, and creating simple and speedy ways of flagging these to the wider marketing team/ sales business, as well as using this intelligence to drive self-created campaigns to ensure we maximise this data to accelerate pipeline and grow the current customer base.


Some of your responsibilities

  • Develop and execute targeted demand generation campaigns across multiple channels (email, content marketing, social media etc,
  • Build and maintain lead nurturing workflows and programs to optimize lead scoring and progression
  • Leverage marketing automation platform to automate lead management and nurturing processes
  • Analyse campaign performance and customer data to identify trends and optimize strategies
  • Collaborate with BD & sales team to develop effective lead qualification and handover processes
  • Develop buyer personas and customer journey maps to inform targeted messaging and content creation
  • Conduct A/B testing and experimentation to improve campaign performance
  • Partner effectively with sales, product, marketing, and other teams to achieve demand generation goals


Essentials

  • Experience working in a fast-paced high tech or b2b organisation
  • Familiarity with intent platforms
  • Understanding of customer segmentation and targeting strategies
  • Knowledge of consumer behaviour and market trends in relevant customer facing industries (e.g., travel, financial services, telco,
  • Experience customer retention initiatives
  • Proficiency in analysing customer data and extracting actionable insights for marketing campaigns
  • Experience with Marketing Automation & Intent Platforms
  • Understanding of CRM systems (e.g., Salesforce, Dynamics 365) to manage customer data, track interactions, and support lead qualification.
  • Ability to utilize CRM data for segmentation, personalization, and reporting.
  • Ability to create dashboards and reports to visualize data and communicate findings to stakeholders.
  • Familiarity with social media platforms and advertising tools (e.g., LinkedIn Ads, = to execute digital marketing campaigns.
  • Understanding of search engine optimization (SEO) and search engine marketing (SEM) principles.


Desirables

  • Strong analytical skills and proficiency in data analysis tools (e.g., Excel, SQL, data visualization tools)
  • Expertise in marketing automation platforms (e.g., HubSpot,