Marketing Campaign Manager

2 weeks ago


UK, UK, United Kingdom Usurpo Full time

Marketing Campaign Manager: Fixed Term Contract until June 2025


Position Overview: The Marketing Campaign Manager is an integral member of the global corporate marketing team.

You will be responsible for the successful planning, orchestration and delivery of complex, integrated marketing campaigns. This person will spearhead the promotion planning and execution for high-profile Corporate Marketing programs, including our flagship conference. Interacting with Corporate Marketing leaders, cross-functional subject matter experts, and divisional marketing teams, your directive is to roll out campaigns that resonate, engage and convert.


To be successful, the Integrated Marketing Manager must have a strong marketing acumen, a solid understanding of marketing channels, and understand how to work effectively with subject matter experts to bring campaign plans to fruition on time, budget and scope. This role requires a strong communicator and strategic thinker with excellent project management skills and a proven track record of delivering complex, high quality marketing initiatives in a fast-paced environment.


Organisation:

This is working for a global technology organisation with revenues over 5b EUR and over 24,000 employees.

This role sits within the global corporate marketing division which sits separately from the marketing teams that work within the 5 business divisions.


Key Responsibilities:

• Develop and execute overarching promotional strategies for Corporate Marketing initiatives

• Articulate campaign objectives that align with marketing and business goals

• Lead marketing campaign development from concept to execution, including defining target audience, messaging, and deliverables

• Create and manage detailed project plans for events and campaigns, tracking projects milestones and deliverables

• Collaborate with subject matter experts in content, product, communications, digital, events, and creative to develop robust campaign plans

• Utilise a mix of traditional and digital marketing channels, such as digital advertising, social media, events, and content marketing to reach and engage target audiences effectively

• Effectively communicate with key stakeholders and build strong partnerships.

• Manage tasks and timelines through a project management system

• Track, analyse and report on campaign performance and ROI, providing insightful recommendations for optimisation and continuous improvement of campaigns.


Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or related field

• Experience in an enterprise B2B technology company preferred.

• Experience in similar roles focused on integrated marketing strategy and execution

• Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.

• Demonstrated success in developing and implementing multi-channel marketing campaigns that drive measurable results.

• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

• Experience with demand generation, lead generation and brand awareness.

• Creative thinker with a passion for innovation and a willingness to challenge the status quo.


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