Press Officer

3 weeks ago


London, UK, United Kingdom Legends Tour Full time

Main Purpose of the Role:

The Legends Tour is Europe’s over-50s golf tour and home to Ryder Cup Captains and Major winners. We’re making history in the world of golf with innovations including the ground-breaking joint venture between the European Tour Group and Staysure Insurance Group founder Ryan Howsam.


This key role will involve travel to tournament sites around the world to manage media attendance, produce engaging media content and write website reports and features during event weeks. When not attending tournaments, coverage support from home or the office will also be required.


Key Responsibilities & Accountabilities:


Press Officer:

  • Lead the media strategies for the Legends Tour, working closely with key Tour staff, sponsors and promoters to communicate the brand and messaging globally.
  • Work closely with the CMO, media team and strategic agencies.
  • Manage media attendance at Legends Tour events.
  • Assist with media enquiries when working remotely and at tournaments.
  • Conduct player interviews and organise media conferences as necessary.
  • Offer media advice to players where required.
  • Assist promoters, sponsors and attending media in the promotion of tournaments.


Editorial & Social content:

  • Support the Content & Social Media Manager and Creative Director to produce innovative and engaging digital content and written editorial for Legends Tour digital estate including website, Facebook, X, Instagram, YouTube, TikTok and LinkedIn.
  • Input into the creation and delivery of content and campaign calendars
  • Distribute this content to the Tour’s global network of media contacts and establish new channels.
  • Work closely with the content and social media teams to identify relevant stories and content ideas and liaise with the production team to see these ideas through from concept to publication.
  • Use of CMS platform to update and maintain content.
  • Regular input into digital projects with CMO, Sri Lanka based Development team and Head of Digital.
  • Creation of both consumer (B2C) and sponsor & partner (B2B) decks and communication.


Knowledge & Skills & Experience

  • Background in multi-media journalism with strong writing skills
  • Excellent knowledge of web content and social media platforms
  • Good knowledge of publishing software
  • Excellent communication both verbal and written
  • A good knowledge of the game of golf
  • Public Relations experience, ideally in sport
  • Start-up mentality and solution focused individual


Closing Date: Friday 20th September



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